Google Unveils AI Marketing Assistant to Power Small Business Promotions

TikTok has introduced a suite of new tools aimed at helping creators streamline their production process and expand their revenue potential — including AI-driven editing features that can automatically repurpose long-form videos into short clips, trend-based creative inspiration, and a more generous subscription revenue share. To begin with, TikTok is rolling out a new AI-powered editing feature called “Smart Split,” designed to automatically clip, reframe, caption, and transcribe longer videos into multiple shorter segments. As shown in the preview, Smart Split uses AI detection to identify natural breaks within a video, cutting it into neatly packaged clips ready for upload. According to TikTok: “To get started, creators can upload content over one minute long and select the parts they’d like to convert into shorter clips. Based on the selected part of the video, Smart Split can automatically choose a video length or creators can choose a specific length for the videos. Additionally, creators can choose from a range of caption formatting options and reframe the content into vertical clips.”  Once the clips are created, users can instantly select any of them to publish directly to TikTok. While results will vary depending on the original footage, Smart Split could significantly reduce editing time, allowing creators to spend more energy on ideation and storytelling. It may also encourage creators to repurpose their livestream recordings and longer videos, maximizing the value of their content output. In addition to Smart Split, TikTok is also launching “AI Outline,” a new creative aid that helps creators develop content ideas aligned with trending formats and topics. As seen in early demonstrations, AI Outline lets creators input a topic and generate suggested titles, hashtags, hooks, and outlines — all informed by the most successful videos in that niche. “AI Outline will break down the video into six parts that creators can customize. For instance, creators can lengthen or shorten the title, refine the hook, and the general script idea to make the video in their style. Once the outline is complete, creators can record the video and upload it on TikTok.” This could prove invaluable for those looking to stay on top of emerging trends without spending hours analyzing what’s popular. Still, TikTok advises creators to keep watching and engaging with in-app content to better understand audience dynamics. AI Outline is now available to creators aged 18 and over in the U.S., Canada, and select regions, with a wider rollout planned in the coming weeks. Finally, TikTok has confirmed a major update to its creator subscription revenue share, increasing the maximum payout to up to 90% of profits through a new incentive structure. Currently, creators receive a base 50% share of subscription revenue, with potential bonuses pushing that up to 70%, while TikTok retains the remaining 30%. Under the new model, creators in North America will now earn a base 70% share, with performance-based incentives allowing them to reach the full 90% threshold. As TikTok explains: “From October 1st, 2025, North American and Canadian creators will receive 70% of the revenue share (after app store fees). You will also have a chance to receive an additional 20% bonus, bringing the maximum profit-sharing to 90%. Keep an eye on your in-app notifications for details on when you can unlock this exciting new bonus opportunity.” The new structure will likely involve performance challenges or specific goals that creators must meet to earn the additional 20% payout — a welcome move for those who invest heavily in building and sustaining their subscription communities. Of course, all of this assumes TikTok remains operational in the U.S. beyond December, when the latest government-imposed sell-off deadline arrives. But assuming operations continue, this revenue shift could further motivate creators to strengthen their audience-building efforts on the platform. TikTok subscriptions remain open to creators with at least 10,000 followers and 100,000 video views within the previous calendar month. Altogether, these updates represent another significant step in TikTok’s ongoing effort to empower creators — providing smarter creative tools, streamlined workflows, and more meaningful opportunities to profit from their growing influence. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Google has unveiled a new AI-powered experiment aimed at helping small and medium-sized businesses produce more visually appealing and effective brand promotions. The tool, which can scan a company’s website to identify key branding elements, then uses that data to automatically generate a variety of creative assets and ads tailored to the brand’s identity. Called “Pomelli,” the platform is the latest project to emerge from Google Labs, expanding the company’s suite of AI tools designed to enhance online marketing capabilities. As Google explains: “Enter your website, and Pomelli will analyze it and create a ‘Business DNA’ profile for your brand. By analyzing your website and existing images, Pomelli is able to automatically extract and understand your business’ unique brand identity. This profile includes your tone of voice, custom fonts, images and color palette.” In addition to scanning your website, you can also provide a short brand description and any slogans or taglines you use. These inputs are incorporated into your Business DNA profile to produce campaigns that are more consistent and aligned with your brand’s messaging. “Once your Business DNA is established, Pomelli generates tailored campaign ideas specifically for your business. This feature tackles the common pain point of coming up with fresh, strategic ideas, allowing you to quickly pick a campaign focus. If you have your own idea, you can type in a prompt to create content tailored exactly to your vision.” Beyond campaign ideation, Pomelli is also capable of creating platform-specific promotional materials, optimized for different formats and ad placements, giving marketers ready-to-use visuals and copy for multiple social and digital channels.  It’s a potentially useful addition for marketers looking to simplify content creation — providing polished, AI-generated ad assets through a straightforward point-and-click interface. However, businesses should exercise some caution. While AI tools like Pomelli can streamline workflows, recent studies suggest that consumers are increasingly sensitive to the overuse of AI-generated visuals, which can sometimes appear overly synthetic or impersonal. Additionally, growing concerns about the environmental cost of AI have led some major brands to limit or reconsider their use of such technologies. Ultimately, it’s about how the technology is implemented. AI tools aren’t meant to replace human creativity or strategic thinking — at least not yet — but to complement them. Viewed in that light, Pomelli could be a powerful asset, combining the efficiency of generative AI with human insight to make the ad creation process faster and more effective. Google says Pomelli is launching today as a public beta experiment in the U.S., Canada, Australia, and New Zealand, and will be available in English. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

After several months of experimenting with live-stream leaderboards designed to boost audience engagement, YouTube is now giving creators more flexibility over how — and when — these leaderboards appear during broadcasts. Initially introduced in July, YouTube’s live leaderboards highlight the most active participants in a livestream, ranking them by “XP,” a cumulative metric that reflects engagement through comments, Super Chats, Super Stickers, and gifts submitted during the session.  The three most engaged viewers are rewarded with a special badge displayed next to their usernames, helping them stand out and potentially catch the creator’s attention while live on air. But after months of testing, many creators have expressed reluctance to showcase these leaderboards during their streams. In response, YouTube has rolled out a new set of opt-out controls. As the company explained: “One of the main pieces of feedback we heard from creators is that you would like to be able to opt out of the leaderboard experience, either before or during a live stream. We’re happy to share that this is now possible. When creating a stream on web, deselect the checkbox leaderboard within the live chat section. And during a live stream on web, creators can use the ‘Edit’ option to customize the stream and deselect the leader board option.”  This means creators now have the ability to disable the leaderboard feature entirely — an option that may be particularly useful for those who find it distracting or misaligned with their stream’s tone. Ideally, though, YouTube still hopes the feature will drive greater fan participation and boost revenue through donations. Yet, not everyone sees it positively — some creators have criticized the approach as overly commercial, arguing that it turns audiences into transactional participants. Others have raised privacy concerns, suggesting that displaying such rankings could expose user activity more than some viewers are comfortable with. Still, the loudest criticism seems to focus on the fact that the idea borrows heavily from Twitch — and for some, that association alone is enough reason to avoid it. At least now, creators have that choice. In a separate update, YouTube also announced that it is rebranding the “Copyright” tab in YouTube Studio, which will now be called “Content Detection.”  The change reflects the platform’s broader focus on new content recognition and likeness detection tools. By renaming the section, YouTube aims to make the tab’s purpose clearer and more inclusive of its evolving detection features — many of which are expected to see wider adoption than traditional copyright claims. So, if you notice your “Copyright” tab missing in YouTube Studio, don’t worry — it hasn’t disappeared. It’s just been given a more fitting name. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!