TikTok and La Liga Double Down on Content Pact

X has rolled out an upgraded version of its NFL Portal, designed to give football fans a streamlined way to follow real-time updates in-app, complete with dedicated match feeds and in-depth stat overviews. First introduced in November last year, the NFL Portal aggregates posts from official NFL teams, rights-holder accounts, key journalists, and influential fan voices, creating a one-stop hub for football coverage on the platform. As seen in the latest iteration, the portal now features distinct tabs for game schedules, live scores, current standings, and both team and player statistics. For the 2025-26 season, X has refined the portal and added several new features, including: - Personalized Game Feeds – Fans will now see live scores, schedules, and standings tailored specifically to their favorite teams.- Event-Driven Coverage – A dedicated feed will activate around marquee NFL moments such as the Super Bowl and Draft, offering curated highlights, trending clips, and fan-driven discussion.- Valuable Insights – Real-time stats are integrated to enhance the live viewing experience, positioning X as a key companion on game days.- Expanded Discovery – NFL content, standings, and scores are now more visible across X’s Search and Explore tabs, while new ad placements offer brands greater exposure without disrupting the user experience. For marketers, that last point may be the most significant. With sports being the most-discussed topic on X—and with nearly 40% of all sports-related posts tied to the NFL—the expanded ad inventory could prove especially valuable for brands looking to tap into this highly engaged audience. X describes the updated NFL Portal as “the ultimate second screen,” building on last season’s foundation with a deeper focus on personalized engagement and live interaction. All told, these changes not only enhance the experience for fans but also open the door to fresh opportunities for sports marketers seeking to connect with one of the platform’s most active communities. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

TikTok is deepening its ties with global football audiences through an expanded partnership with Spain’s La Liga, which will see the league share exclusive content directly on the platform. As TikTok explained in its announcement:“TikTok and La Liga today announced the renewal of their strategic partnership agreement, maintaining the platform’s role as a priority partner for innovation in digital content for the competition. With this partnership, both entities continue their commitment to promote sports culture and bring the passion of Spanish soccer to a global community.” Under the renewed deal, La Liga will provide TikTok users with exclusive content ranging from “memorable moments from competition” to behind-the-scenes footage with top players, offering fans a more immersive experience with the league’s stars and storylines. Crucially, the agreement will now extend across more regions. “This means that fans in [28] countries can enjoy unique experiences including in-app hubs and hashtags, allowing users to follow the latest news, while match days will feature real-time content for an even more dynamic and exciting experience.” In practice, this likely means that La Liga supporters who follow the league or its clubs on TikTok will gain direct access to the new features, while TikTok itself will spotlight dedicated hubs in specific markets to maximize visibility. The renewed partnership underscores TikTok’s ongoing push into the sports space, with football (or soccer, depending on where you live) as a central pillar of its strategy. The app already holds partnerships with Italy’s Serie A and Major League Soccer, with the MLS collaboration even extending to live match broadcasts. One such broadcast in 2024 became the most-watched TikTok Live event to date, attracting an astonishing 6.5 million concurrent viewers. Given that sports consistently drive massive engagement and vibrant community interaction on the platform, it makes strategic sense for TikTok to lean further into this arena. These initiatives not only fuel user activity and loyalty but also create fresh opportunities for advertisers eager to tap into the passion and scale of sports fandom. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Alongside the debut of its latest AI glasses models, Meta is preparing to open its wearable devices to third-party developers through a new initiative: the Meta Wearables Device Access Toolkit. The toolkit will allow outside developers to build apps that integrate directly with Meta’s expanding line of AI glasses. This move could lead to a wider range of integrations, similar to the current Garmin and Strava partnerships available on Meta’s next generation of AI glasses — including the forthcoming Meta Oakley “Vanguard” model, designed with athletes in mind. As Meta explained:“Our first version of the toolkit will open up access to a suite of on-device sensors—empowering you to start building features within your mobile apps that leverage the hands-free benefits of AI glasses.” The initial release will enable developers to access the glasses’ built-in camera and audio systems, unlocking new possibilities for sensor-driven experiences. “Early results are promising. Disney’s Imagineering R&D team is experimenting with prototypes that could provide theme park visitors with on-the-spot tips. Major streaming platforms like Twitch are preparing to let creators broadcast live directly from their glasses, while software partners such as Logitech’s Streamlabs may allow simultaneous multi-platform streaming. HumanWare is also developing a solution that gives blind and low-vision users real-time navigation guidance.” Over time, Meta plans to expand the toolkit to cover the glasses’ full range of features, including support for in-glass displays and its upcoming wristband controller technology. To start, the company will release the Wearables Toolkit in preview mode, with limited availability: “The developer preview is designed for exploration and early development so we can build the future of this toolkit based on your feedback. During the preview, you’ll be able to access the toolkit, build prototypes, test sensor-based experiences, and distribute to testers using our beta testing platform in the Wearables Developer Center. Publishing will be available to limited audiences in the preview phase so that we can responsibly test, learn, and refine our toolkit.” If successful, this could mark a significant step toward broader adoption, as a growing ecosystem of integrations with popular apps could make Meta’s AI glasses more appealing to a wider audience. As those use cases expand, the incentive to purchase the devices will likely increase as well. And this is all before Meta introduces its fully AR-capable glasses, scheduled for release next year. The more Meta can encourage developers to create new experiences around its wearables, the greater its chances of establishing real consumer traction. Opening the door to third-party innovation may prove to be one of the company’s most important moves yet in the wearables market. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!