Social Platforms Hold Breath Over EU Trade Negotiations

Meta is taking another step toward breaking down language barriers on its platforms, rolling out new AI-powered audio translation tools that can even synchronize lip movements with translated speech.  With this update, Facebook users will be able to view select videos in a different spoken language, using Meta’s advanced AI to recreate the audio in real time. As Meta explains:“Meta AI Translations uses the sound and tone of your own voice so it feels authentically you. And the lip syncing feature matches your mouth’s movements to the translated audio, so it looks like you’re really speaking the language in the reel.” The company has been experimenting with this technology for some time, and its latest AI recreation capabilities now make it possible to launch more broadly. The initial rollout will cover automatic translations between English and Spanish, with more languages set to follow soon. Creators will see a new toggle in the Reels composer labeled “Translate your voice with Meta AI.” From there, they can decide whether to enable voice translation, and even opt in to auto lip syncing for a more realistic effect.  If preferred, creators can also preview translations before they go live. A notification, or an alert via Professional Dashboard, will let them review and approve the translated version. Importantly, rejecting a translation won’t affect the original, non-translated reel. Viewers, meanwhile, will see translated content in their chosen language, with clear labeling that Meta AI was used. They’ll also have the option to control which languages they want translations for.  This functionality could open the door to much larger audiences, particularly for creators seeking to expand their reach into new markets. At launch, the limitations are clear—only Spanish is supported—but Meta promises more languages soon. Naturally, as with all machine translation, errors are inevitable, and Meta has issued some best practices to maximize accuracy: - The system can handle up to two speakers, but creators should avoid talking over one another.- Reducing background noise or music helps the AI deliver cleaner results.- Growing an audience in another language will take time, much like starting from scratch in a new market. So while not flawless, the feature has clear potential for creators who want to build international communities. Alongside this update, Meta is also introducing another option for Page managers: the ability to add up to 20 custom dubbed audio tracks to a single Reel.  As Meta notes:“Like Meta AI translations, viewers will hear your reel in their own language so you can continue to build deeper connections with diverse audiences without language barriers.” These manually uploaded audio tracks won’t benefit from lip syncing, but they give creators more flexibility to present their content in multiple languages. For now, the new translation tools will be available to Facebook creators who have activated Professional Mode and amassed at least 1,000 followers. Instagram creators with public accounts in regions where Meta AI is active will also be able to use the feature. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

TikTok has unveiled a new partnership with the Association of Tennis Professionals (ATP), which will bring an expanded slate of exclusive ATP Tour content to the platform throughout the season. Under the global deal, official ATP accounts will share more frequent updates, while top players who already enjoy growing followings on TikTok will feature more prominently. The collaboration is designed to foster greater content integration and solidify TikTok’s role as a hub for tennis fans around the world. And the audience for tennis is already on the rise within the app. According to TikTok:“With over 1.8 million posts — a 30% increase so far in 2025 — the tennis community on TikTok has reshaped how fans interact with the sport and connect with athletes, inspiring a new generation of followers.” Sports, more broadly, have become an increasingly important focus for TikTok, which is why the platform has been pursuing strategic ties with governing bodies across a range of disciplines. As part of its ATP deal, TikTok will also introduce a “Tennis Creator Network,” granting selected creators behind-the-scenes access at ATP Tour events. The initiative will generate more TikTok-native content, weaving creators more directly into the sports conversation on the app. It’s a smart move that strengthens TikTok’s position, while also creating fresh opportunities for its creator community. With 57% of TikTok users consuming sports content on a weekly basis, and more than half of TikTok’s sports fans already following pro league accounts, expanding this dimension of the platform makes clear sense. For sports marketers, the implications are equally significant. With most major sports now represented on TikTok, and with this ATP partnership shining a brighter spotlight on tennis, the platform is becoming an essential space for connecting with fans and driving engagement. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Social media giants are banking on their alignment with President Trump to deliver dividends in the coming weeks, as the White House edges closer to finalizing a new trade pact with Europe. The sticking point? The EU’s Digital Services Act (DSA) and the hefty regulatory obligations it places on U.S. tech companies like Meta, X, and others. The DSA sets out strict compliance rules for online platforms, and violations have already cost leading firms billions in penalties. American officials, however, argue that many of these measures conflict with the U.S. principle of free speech. Some in Washington see the fines less as regulatory oversight and more as disguised taxation, designed to make U.S. firms pay dearly for access to European markets. According to a new report from the Financial Times, the White House is pushing harder on this front as part of its negotiations with Brussels. Both sides are working through “non-tariff barriers” as they hammer out the details of the trade deal, with the DSA squarely in focus. U.S. negotiators have flagged particular concerns with the DSA’s strict provisions around moderating “illegal” content, ranging from hate speech to child abuse material. Earlier this year, the Trump-appointed chair of the Federal Communications Commission (FCC) publicly attacked the DSA, calling it “incompatible with America’s free speech tradition.” President Trump himself has gone further, warning that the EU’s regulatory stance could result in tariffs on European imports. The U.S. has already begun to flex its muscle. In July, Washington confirmed that EU goods would face a 15% tariff, a reduction from the 30% tariff Trump initially floated. But that lower rate depends on resolving key sticking points, with Europe’s digital service rules ranking among the most contentious. If no compromise is reached, the cost of U.S.-EU trade could rise sharply, something European officials are keen to prevent. That, in turn, places pressure on Brussels to offer a more palatable arrangement for American tech companies — precisely the outcome Meta, Apple, and others have been lobbying for. This is also why figures like Mark Zuckerberg and Tim Cook have been willing to stand shoulder to shoulder with Trump, despite their history of clashes. The potential financial windfall is simply too significant to ignore. Whether this strategy pays off will become clear soon enough, as the U.S. and EU prepare to unveil their finalized agreement in the near future. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!