Meta Unveils ‘Virtual Try-On’ for Furniture

Adshine.pro11/22/202510 views
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Meta is rolling out a new feature to select Facebook Marketplace listings that will let users preview how an item might look inside their own home, powered by the company’s ever-advancing “Segment Anything” (SAM) technology.

 

Facebook Marketplace SAM

 

At its core, the SAM system can pinpoint and isolate individual objects within an image, opening the door to a range of editing and visualization possibilities.

 

Today, Meta unveiled the latest additions to its SAM lineup, including SAM 3D, which will underpin the new “View in Room” experience that the company is now piloting with a limited group of users.

 

Meta has been building out the SAM framework for several years as part of its broader ambition to generate more accurate 3D renderings for AR and VR applications.

 

That trajectory now includes augmented reality tools for Marketplace, where SAM can simulate how certain furniture and décor items would appear when placed in a physical room.

 

The idea mirrors Pinterest’s own 3D home décor previews, which take advantage of LiDAR sensors in newer smartphones to capture spatial details and scale objects correctly within a scene.

 

Pinterest AR shopping

 

Of course, challenges remain—accurate spatial mapping relies on precise item dimensions and reliable environmental data. But Meta is betting that SAM can automate much of this process at scale, while also powering a suite of new video editing features beyond the Marketplace use case.

 

Meta SAM

 

And although those creative video tools might grab initial attention, SAM’s role in Marketplace could prove far more impactful, offering a practical and intuitive way for shoppers to make purchase decisions.

 

The technology is still in its early stages, but if Meta pulls it off, SAM could transform the in-app shopping experience—letting users preview all kinds of objects in their own spaces with far greater realism.

 

That vision extends into VR and AR environments as well, where SAM could simplify the creation of 3D assets for Meta’s next-generation digital worlds.

 

There’s still significant development ahead, and a broader rollout may take time. But for now, it’s a notable step forward—and one that could reshape both Marketplace and Instagram listings as SAM continues to evolve.

 

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