Meta Reveals How to Master Marketing Mix Modeling in the Age of AI

YouTube is tightening its grip on violent gaming content and gambling-related promotions, introducing new policy updates that reflect shifting social standards and mounting regulatory pressure. The changes, which roll out in November, are part of YouTube’s effort to align its platform with evolving community expectations—though they’re almost certain to irritate a segment of creators who view such moves as another blow to creative freedom. As YouTube explains: “Our policies are designed to evolve alongside the digital world. We’re making these updates to keep pace with new trends, like gambling with digital goods, and to more closely align our guidelines for mature content with industry standards.” Starting November 17, YouTube will begin enforcing age restrictions on gaming videos that feature “realistic human characters” and emphasize “scenes of torture or mass violence against non-combatants.” The platform says it will take several factors into account when evaluating these videos—including the duration of violent scenes, their prominence, and how they fit into the broader context. In short, if the footage looks too close to real-world violence—even if it’s animated—it’s likely to get flagged. So yes, those ultra-graphic VR shootout clips are probably on borrowed time. “Content uploaded before November 17, 2025, that violates these guidelines may be removed or age-restricted, but will not result in a strike. Remember, age-restricted videos can stay on your channel for 18+ audiences.” YouTube has also given creators the option to edit existing videos before the policy takes effect, ensuring they remain compliant once enforcement begins. Simultaneously, YouTube is expanding its restrictions on gambling-related content. “Our current policy prohibits content that directs viewers to online gambling sites or applications that are not certified by Google. We’re expanding our enforcement to now cover online gambling with additional items that have monetary value, including digital goods (e.g., video game skins, cosmetics and NFTs).” Yes, even NFTs are getting caught in the net. Essentially, Google has identified a gray area where creators promote gambling systems that don’t use real money but still involve high-value digital assets. The platform is moving to close that loophole, also applying new rules to “social casino” games that simulate gambling without direct financial stakes. “Content that depicts, promotes, or facilitates social casino sites will now be age-restricted.” The timing makes sense. As gambling continues to seep into mainstream entertainment—particularly through sports betting—concerns about its normalization among young audiences are growing. YouTube’s move appears to be an attempt to get ahead of those worries before stricter regulations are imposed. Recent headlines, like the NBA betting scandal, have reignited scrutiny over gambling’s influence and blurred ethical lines between competition, sponsorship, and addiction. Platforms like YouTube, with vast influence over youth culture, are under increasing pressure to draw clearer boundaries. In that context, these changes feel less like censorship and more like a calculated move to preserve public trust. Still, not everyone will see it that way. Some creators will inevitably accuse YouTube and parent company Google of overreach—arguing that the platform’s moral policing stifles expression. But barring intervention from Washington—say, a vocal White House response—these policies are set to take effect next month. In the end, YouTube is signaling that it’s serious about balancing creative freedom with corporate responsibility. The updates may frustrate some, but they’re also a reflection of the digital era’s new reality: platforms can no longer afford to sit on the sidelines when it comes to ethics, safety, and the line between play and harm. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Meta has released its latest quarterly report, showcasing another period of steady growth in both revenue and user numbers, as the company continues to pour vast resources into its long-term bets on artificial intelligence and virtual reality. Starting with user growth — Meta added an additional 60 million users across its family of apps in Q3, bringing its total to 3.54 billion monthly active users.  That’s a remarkable achievement for a company whose flagship platforms, Facebook and Instagram, are already at or near saturation in many major markets. The gains are largely coming from developing regions and from Threads, which continues to contribute to Meta’s expanding user ecosystem. While Meta doesn’t break out platform-specific figures, this aggregate metric across Facebook, Instagram, Messenger, WhatsApp, and Threads indicates that the company’s global footprint is still expanding, even at its massive scale. On the financial side, Meta reported $51.24 billion in revenue for the quarter, up 26% year-over-year — a strong showing that underscores its dominance in digital advertising.  Despite its diversification efforts, advertising still makes up 97% of Meta’s income, with the majority coming from U.S. audiences. However, new revenue streams such as Meta Verified subscriptions and the growing demand for its AI-powered smart glasses are beginning to make a small but notable impact.  Meta’s latest “Display” model of its smart glasses includes a heads-up display and a wrist controller, while the company has also confirmed plans to distribute fully AR-enabled glasses to developers in 2026, with a consumer launch targeted for 2027. Zuckerberg envisions a future where AI-driven eyewear replaces smartphones as the primary connection device, and if that vision materializes, it could dramatically reshape Meta’s business model. For now, however, these ambitions are coming at a heavy cost. Reality Labs, Meta’s division responsible for VR and AR, recorded a $4.4 billion loss in Q3 — continuing a long streak of deep operating losses that have offset stronger results from its ad business.  Meanwhile, Meta’s AI investment continues to soar to staggering levels. Zuckerberg projected earlier this year that the company would spend roughly $65 billion on AI infrastructure in 2025, primarily to build massive new data centers. But according to Meta’s latest update, that number may rise even higher.  As the company stated: “As we have begun to plan for next year, it has become clear that our compute needs have continued to expand meaningfully, including versus our expectations last quarter... our current expectation is that capital expenditures dollar growth will be notably larger in 2026 than 2025.” Just this month, Meta broke ground on a $1.5 billion data facility in El Paso, Texas, its 29th such development in the U.S. The scale of this investment underscores how central AI has become to Meta’s future — but it also highlights the sheer cost of competing at this level. Such immense spending will likely edge out smaller players — and possibly even mid-tier competitors — from the AI race altogether. Analysts have already raised concerns about the sustainability of funding at companies like OpenAI and xAI, while deep-pocketed giants like Meta, Google, and Apple appear far better positioned to endure the long, expensive road ahead. Still, these bets must eventually pay off. For all the excitement around generative AI, the technology has yet to deliver the revolutionary change its backers promise. To justify trillions in cumulative investment, the industry will need to show tangible, transformative results — something Meta is clearly banking on. Alongside its financial updates, Meta also cautioned investors about potential regulatory risks in both the U.S. and the European Union. “In the EU, we continue to engage constructively with the European Commission on our Less Personalized Ads offering. However, we cannot rule out the Commission imposing further changes to that offering that could have a significant negative impact on our European revenue, as early as this quarter,” the company said.“In the U.S., a number of youth-related trials are scheduled for 2026, and may ultimately result in a material loss.” As lawmakers around the world push for tighter controls on social media — particularly for minors — Meta faces growing regulatory uncertainty that could weigh on its future earnings. Still, despite those challenges, Meta’s core business remains robust. Its ad business is performing exceptionally well, user growth continues globally, and its technological ambitions — while costly — could secure its dominance for years to come. Yes, there’s considerable risk in betting so heavily on AI and VR, both of which remain unproven at mass scale. But Meta is playing the long game, positioning itself to define the next phase of digital connection. For now, at least, Zuckerberg’s empire remains one of the most formidable forces in the modern tech landscape — and one of the few companies with the capital, ambition, and conviction to try reshaping the future itself. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Meta has released new recommendations for marketers leveraging Marketing Mix Modeling (MMM) to better evaluate campaign effectiveness — aiming to help advertisers gain a clearer, more holistic understanding of what’s actually driving their results. Unlike last-click attribution or other oversimplified metrics, MMM looks at the collective impact of various marketing channels, showing how each contributes to conversions or business outcomes. As Meta explains: “Marketers today contend with many challenges when measuring the impact of their efforts. Part of that complexity comes from the proliferation of marketing channels they engage with: Running campaigns across TV, digital, social, and offline channels, it’s tough to know what’s working and what’s not.” Meta’s data suggests that marketers using MMM typically gain far deeper insights into campaign performance than those relying solely on click-based methods — particularly as newer, immersive ad formats like video don’t always generate direct clicks but still drive influence and awareness. To ensure accurate, actionable results, however, MMM must be properly calibrated. On that front, Meta has outlined several best practices for marketers to consider. First, combine MMM with Lift Measurement to validate your findings. Both methodologies assess campaign performance, and when their results align, it provides a stronger indication of effectiveness. While Meta notes this approach isn’t entirely precise, it’s still far more reliable than relying on MMM results alone. Second, use average size estimates within your MMM model. Meta explains: “In this method, the parameters of the MMM — such as the mean and spread of the estimate — are directly informed by the results of experiments. This approach allows the prior knowledge from lift experiments to guide the optimization process of MMM, improving accuracy without the need to rebuild the model from scratch.” Essentially, this means grounding your MMM framework in real experimental data, so it’s not operating in a theoretical vacuum. Finally, the most accurate validation method, according to Meta, involves fine-tuning your MMM models with experimental data. By incorporating lift experiments to refine elements such as ad stock (how long ads continue to have an effect after they run) and media saturation (how returns decline as spending increases), marketers can capture both short-term and long-term campaign impact. Meta notes that this comprehensive calibration produces a much richer picture of true campaign effectiveness, accounting for both immediate and residual results. The takeaway: expanding validation and refining calibration across your measurement models leads to a more informed understanding of your marketing performance. It also helps you better interpret the variety of signals emerging from different discovery paths and user behaviors. Ultimately, this reinforces a crucial point — there’s no single “source of truth” in advertising analytics. Success requires triangulating data across multiple systems, experiments, and attribution models to get a reliable picture of what’s working. In other words, marketers should embrace a multi-layered measurement strategy — one that recognizes the complexity of modern media consumption and ensures smarter, data-backed decisions moving forward. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!