Meta Pushes AI Further Into Ads

Meta is expanding the benefits of its Verified Max subscription once again, this time adding a direct line to its content strategy team. Subscribers willing to pay the highest tier for that blue checkmark across Meta’s platforms will now have the option to schedule a one-on-one strategy session with Meta staff. The company has been refining and reshaping its Meta Verified offerings since last year, gradually introducing a tiered system that allows users to pay for varying levels of perks.  As the updated structure shows, Meta now offers four subscription levels, with the most expensive tier including a new perk: “Personalized Content Strategy Advice.”  Under this arrangement, those paying $349 per month—or $499 per month for combined Facebook and Instagram coverage—can schedule a consultation with Meta’s advisors to help sharpen their content approach. Meta describes the service as follows: “Schedule a call with one of our advisors to review your content strategy and get advice that’s tailored to your subscribed accounts. You get one call per verified profile every 6 months.” While that amounts to only two calls per year, the chance to receive direct strategic guidance from Meta’s own team could prove useful for creators looking to align with the platform’s priorities and improve their performance. The question, of course, is whether this justifies an annual cost exceeding $4,000. For some, the insight alone might not be enough — but when combined with the broader list of features included in the Meta Verified package, the added consultation may push the offering into more compelling territory. Still, the larger debate remains: what does buying a checkmark actually mean?A symbol that once served as a marker of legitimacy and public relevance is now available to anyone willing to pay. The high standards that once governed verification helped build trust, signaling that an individual or brand was who they claimed to be. Everything shifted when X (formerly Twitter) began selling verification to the masses, effectively diluting its value overnight. Once a badge of authenticity becomes a purchasable item, its meaning inevitably erodes — and confusion follows, as users can no longer rely on the symbol as proof of identity. Meta’s system, while more structured, is not immune to the same issue. Although its process for purchasing a blue tick is more stringent than X’s, and though its packages include notable security enhancements, it still transforms what was once a credibility marker into a commercial product. Now, with the addition of semiannual strategy consultations, Meta is aiming to elevate the appeal of its top-tier subscription. For those willing to invest heavily, the package continues to grow. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Meta’s steady shift toward AI-driven advertising has reached a new milestone, as the company begins weaving more of its Advantage+ automation directly into the standard ad creation workflow. Rather than treating Advantage+ as a standalone option, Meta is gradually embedding these tools into the core setup process, making AI guidance a default part of building a campaign. According to updates published on Meta’s Help Center, advertisers will now encounter Advantage+ features throughout the basic creation interface, many of which are automatically enabled when launching a new campaign.  In this updated layout, advertisers will notice several Advantage+ controls integrated into the campaign architecture, supported by Meta’s “Opportunity Score”—a 0 to 100 rating that reflects how effectively a campaign aligns with Meta’s optimization systems. Practically, this means advertisers will be nudged toward activating more of Meta’s automated recommendations, as Advantage+ becomes intertwined with budgeting, audience configuration, and placement selection. In fact, Advantage+ now defaults to “on” for both Audience and Placements. This level of automation may initially feel like ceding too much power to Meta’s algorithms. Yet the company continues to highlight performance improvements tied to AI-driven targeting, insisting that brands generally achieve stronger outcomes when allowing these systems to guide optimization. Meta recently shared new data underscoring the efficiency of its upgraded AI models: – They’re now four times more efficient at producing performance gains relative to the amount of data and compute used, compared with the earlier generation of ad-ranking models. – They offer twice the effectiveness in knowledge transfer, which helps improve campaign results more broadly. – Their expanded compute capacity allows for faster scaling and better predictive accuracy. Meta also notes that advertisers employing its AI recommendations are seeing marked performance lifts across their campaigns. Meanwhile, user behavior across Facebook and Instagram is shifting alongside these improvements, with time spent watching video on the platforms increasing more than 20% year-over-year. Underlying this evolution is the sheer volume of data Meta holds—insights sourced from a global community of more than three billion users. Paired with high-powered AI systems, this dataset gives Meta an unparalleled ability to identify emerging trends and model likely future actions. It’s important to remember that today’s AI models aren’t “thinking” in a human sense; they’re identifying patterns and predicting outcomes based on massive historical datasets. But that predictive capability is precisely what makes them so potent for advertising. When Meta’s systems can anticipate user behavior with this level of accuracy, they become an exceptionally effective tool for placing the right message in front of the right audience at the most opportune moment. And now, with Advantage+ woven directly into the ad creation experience, these predictive tools are no longer optional add-ons—they’re becoming the backbone of the advertising process across Meta’s platforms. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Google is rolling out an upgraded version of its Nano Banana AI image generator, with the new Nano Banana Pro promising sharper output and more advanced visual creation capabilities powered by Google’s latest AI models. And for marketers, this update could be genuinely useful, because Nano Banana Pro has been engineered with brand-grade creative production in mind. As highlighted in Google’s overview, Nano Banana Pro introduces a suite of visual generation features that aim to streamline the creative process for professionals. As Google explains: “Nano Banana Pro can help you visualize any idea and design anything — from prototypes, to representing data as infographics, to turning handwritten notes into diagrams.” The upgraded system has been refined to better support brand work, including producing images with readable text, generating infographics, and assembling educational visuals using Google’s knowledge graph. The upgraded tool can also instantly create multilingual versions of your promotional assets. It’s also capable of blending multiple reference elements while maintaining consistency across subjects: “With Nano Banana Pro, you can use up to 14 images, and maintain the consistency and resemblance of up to 5 people. Whether turning sketches into products or blueprints into photorealistic 3D structures, you can now bridge the gap between concept and creation.”  Beyond generation, users can fine-tune images by adjusting camera angles, modifying lighting and shadows, and applying color grading to achieve a more polished look. Google adds that every exported image is optimized for social platforms, with support for multiple aspect ratios and output resolutions up to 2K and 4K. For marketers, this could be a practical addition to the workflow—offering a quick, conversational way to build polished visual assets without compromising on brand clarity. Naturally, results will vary, and human review is still essential. But based on the early examples, Nano Banana Pro seems poised to become a valuable creative companion. All generated visuals also carry Google’s imperceptible SynthID watermark, allowing viewers to verify their AI origin. The debate, of course, is whether consumers and creators will embrace AI-produced visuals, especially as some major brands have faced criticism for replacing human artists with automated tools. Watermarking improves transparency but may also create hesitancy. Still, most of the examples shown are exactly the kinds of tasks AI excels at—serving as an assistive layer, not a replacement, helping creators move faster from idea to execution. Overall, it’s an intriguing update with meaningful potential for marketers. Google says Nano Banana Pro is now available in the U.S. for Google AI Pro and Ultra subscribers, and that Google Ads will also get upgraded image-generation capabilities powered by Nano Banana Pro, “putting cutting-edge creative and editing power directly into the hands of advertisers globally.” 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!