Instagram Crosses 3 Billion Users, Unveils Next-Gen Experience

Meta has confirmed that it is expanding its protections for teen accounts across Instagram and Facebook to every young user worldwide, a move designed to bolster safeguards for minors while offering parents greater reassurance. The system, first launched in the U.S. last year, automatically limits interactions between teen users and certain accounts, restricts what content under-18s can view, and introduces alerts about time spent on the apps. Now, Meta is rolling out these measures globally as part of its broader effort to strengthen protections within its platforms.  As the company explained:“A year ago, we introduced Teen Accounts — a significant step to help keep teens safe across our apps. As of today, we’ve placed hundreds of millions of teens in Teen Accounts across Instagram, Facebook, and Messenger. Teen Accounts are already rolled out globally on Instagram and are further expanding to teens everywhere around the world on Facebook and Messenger today.” In practice, this means every teen user on Meta’s major platforms will now be covered by the new restrictions and protections. The obvious challenge is that young people can misreport their age to avoid such safeguards. Meta says it is addressing this through improved age-detection technology, drawing on factors such as who follows you, who you follow, the type of content you engage with, and more. These systems, powered by Meta’s developing AI models, have made it harder for teens to bypass controls, creating a more robust safety net. The push is not only about protecting younger users but also about meeting increasing regulatory pressure. Several countries, including France, Greece and Denmark, are advocating for EU-wide restrictions, while Spain is considering limiting access to those over 16. Australia, New Zealand, and Norway are also preparing their own rules. It seems only a matter of time before stricter controls on teen social media use become widespread. By enhancing its safeguards now, Meta is positioning itself ahead of these legislative shifts, potentially insulating itself from harsher measures. Beyond platform-level protections, Meta is introducing a new School Partnership Program for all U.S. middle and high schools, allowing educators to flag safety concerns directly to the company for expedited review. “This means that schools can report Instagram content or accounts that may violate our Community Standards for prioritized review, which we aim to complete within 48 hours. We piloted this program over the past year and opened up a waitlist for schools to join in April. The program has helped us quickly respond to educators’ online safety concerns, and we’ve heard positive feedback from participating schools.”  Schools that participate will also be able to display a banner on their Instagram profiles, signaling to parents and students that they are official partners in online safety. In addition, Meta has teamed up with Childhelp to develop an online safety curriculum tailored for middle school students, with the goal of reaching one million young learners by next year.  Taken together, these initiatives reflect Meta’s bid to better protect teens, while also promoting digital literacy and reducing risks within its apps. Whether this will be enough to stave off looming regulatory action is uncertain. But at the very least, Meta is aligning itself more closely with public and political expectations — and giving itself a stronger position in the debates that lie ahead. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Is this really the end of the TikTok saga? At this point, it’s hard to say. What we do know is that the White House today issued a press release declaring that President Donald Trump has “saved TikTok” while safeguarding U.S. national security. The claim follows Trump’s signing of a new executive order approving the sale of TikTok’s U.S. operations to a consortium led by Oracle. According to the White House:“President Trump has determined that the divestiture outlined in a proposed framework agreement, in which TikTok’s U.S. application would be operated by a new joint-venture company based in the United States, is a ‘qualified divestiture.’” In essence, Trump has signed off on a deal in which Oracle will serve as TikTok’s “security provider,” tasked with independently overseeing and ensuring the safety of U.S. operations. The release goes further:“[TikTok U.S.] will be majority-owned by U.S. investors, operated in the U.S. by a board of directors with national security and cybersecurity credentials, and subject to strict rules to protect Americans’ data and our national security.” On the surface, this sounds like resolution. After more than two years of uncertainty, TikTok creators in the U.S. could finally breathe a sigh of relief. But is it truly over? While the Trump administration is eager to present this as a victory, Beijing still holds the cards on final approval — and Chinese officials are far from convinced. China Daily, the state-run outlet, reported that authorities remain cautious about “deeper issues beyond technology.” While acknowledging progress in negotiations, the piece underscored that talks are not yet finalized. As the outlet put it:“Future progress on major China-US agenda items, such as bilateral trade and TikTok operations in the United States, depends on whether Washington will faithfully follow through on what it has promised during the latest China-U.S. heads-of-state phone conversation.” Both Trump and President Xi Jinping, according to the report, have voiced optimism for continued commercial dialogue over TikTok’s future in the U.S. But China’s position was blunt: “Through the talks, China has made clear that it supports Chinese companies’ adding investment in the U.S., which the U.S. side has aimed for, while Washington should shape an inviting climate for investors, make the play fair, and achieve a win-win situation, rather than forcing a deal or blackmailing.” That hardly sounds like Beijing is prepared to rubber-stamp the arrangement. Still, the White House is pressing its narrative. “President Trump found a solution for the 170 million Americans who use TikTok, ensuring users will be able to safely enjoy the same global TikTok experience and view content from around the world with the confidence that their data is secure in the United States.” And the release closes with a familiar refrain:“President Trump has demonstrated time and again his ability to close deals that put America and its citizens first.” The administration is betting that the deal will be finalized before December, when the current deadline for divestiture expires. Confident enough, in fact, to declare the matter effectively settled. But from Beijing’s perspective, the details are still very much in play. We’ll soon see whether this is truly the conclusion of TikTok’s long-running U.S. drama — or simply the latest chapter. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

TikTok is leaning into the Halloween spirit this year with the launch of “TikTokTober,” a month-long campaign designed to build momentum for the holiday across all 31 days of October. According to TikTok:“Welcome to #TikTokTober, your ultimate destination for all things Halloween. Each day of October, we’re highlighting new ways to celebrate the season, whether that’s exploring haunted towns, baking seasonal treats, DIY-ing costumes and decorations, or discovering small businesses.”  As part of the push, TikTok has put together a day-by-day calendar of themed activities, ranging from “Visit a cemetery” to “Take a ghost tour” and even “Turn Oreos and chocolate into witch hats.” Instead of limiting the fun to October 31st, the platform is looking to stretch Halloween into a season-long celebration, creating more space for themed content, promotions, and brand engagement. In addition, TikTok is spotlighting creators who can enhance the experience, whether they’re local guides offering spooky tours or food creators sharing festive recipes. The campaign will also showcase small businesses tied to the holiday spirit:“This Halloween, indulge in tricks and treats from local haunts like @wilkesfamilyhalloween, or find comfort in a cozy night in. Small businesses - from candle makers to pumpkin patches - are thriving, #BookTok is alive with horror recs, and TikTok continues to be the place to shop, share, and celebrate the fall season.” The emphasis isn’t random. TikTok’s data shows its users are nearly 30% more likely to celebrate Halloween than those outside the app, underlining the commercial and cultural opportunities that come with tapping into the moment. For brands and creators, that makes the platform’s push toward Halloween a timely nudge to experiment with seasonal content, ride the wave of popular hashtags, and align with the trends that are already gaining traction. It’s clear TikTok wants to make Halloween more than a single-day spectacle, and for businesses and creators, that signal could be well worth noting. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!