Instagram Adds Linking Feature to Reels

Adshine.pro08/27/2025237 views
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Instagram is rolling out a new feature designed to help Reels creators expand their storytelling, by allowing them to link multiple Reels together into a connected series.

 

Reels linking

 

As shown in the example, creators can now use the new “Link a reel” option within the composer to string clips together into an ongoing set. Older Reels can also be added into a sequence by selecting the same option from the overflow menu.

 

This means that if you’ve created several clips on the same theme, you can now guide your viewers through the full sequence seamlessly, with a “Watch Part 2” (or the relevant number in the series) displayed at the bottom of each video.

 

Reels linking

 

According to Instagram, this capability will allow creators to develop longer-form narratives within the short-form format, while also providing a practical way to organize related content and direct audiences through connected clips.

 

It’s worth noting that TikTok already offers similar functionality, with easy linking between videos and a “Series” option that lets creators build dedicated collections. Instagram’s take may not be entirely original, but it does bring added utility for those building communities on IG.

 

Instagram also highlighted that linking Reels has been one of the most requested features from creators, and it could become a powerful tool for driving repeat engagement, boosting views, and ensuring more of your content gets seen.

 

Of course, there’s a caveat: creators should ensure the clips they link are truly connected. Misusing the option by linking unrelated content could frustrate viewers and undercut its potential benefits. Still, when used well, it offers another layer of strategy for maximizing Reels performance.

 

Instagram has confirmed that Reels linking will begin rolling out to all users starting today.

 

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