Google Doubles Down on AI Creativity, Woos Retailers With Loyalty Perks

Instagram has unveiled a new educational series aimed at helping creators get the most out of its “Edits” video editing app, the platform’s fast-growing tool that’s quickly becoming an essential resource for content makers.  As shown in the example, the series is hosted by creator Adrian Per, who walks viewers through various techniques to enhance the look and engagement of their video content using Edits. The full series will span 20 episodes, covering everything from camera framing to brainstorming content ideas. The first five installments debut today, focusing on topics such as camera placement, how to use the built-in teleprompter, and mastering key frame editing, among others. Additional episodes will be rolled out over the remainder of the year, providing a comprehensive overview of Edits’ most valuable tools for streamlining and improving the creative process. And Edits, it must be said, is quickly establishing itself as a vital asset for creators. The app has been receiving weekly updates, adding a host of features designed to elevate video production. The latest update, for example, introduced improved analytics and safe zone mapping, ensuring that on-screen interface buttons don’t obscure key elements of your content.  Yet, more advanced features like key frame editing may require extra guidance for creators to fully understand and implement effectively. That’s where this new tutorial series comes in. Per’s step-by-step explanations could prove invaluable for those looking to get more out of Edits and make their content stand out on Instagram. Instagram says that all 20 episodes will eventually be available in a dedicated “Tutorials” section on the Edits mini-site, while selected lessons will also be spotlighted on the Creators profile within the Instagram app. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

YouTube has announced several new updates aimed at boosting creator visibility and simplifying content production, including an expansion of its Hype program, wider access to its AI-generated video summaries, and fresh templates for its YouTube Create app. All three moves point toward YouTube’s broader strategy of supporting emerging creators while streamlining the path to video publishing.  First, the company is expanding its Hype program into more regions, giving audiences additional ways to spotlight up-and-coming channels. The program allows viewers to allocate “Hype points” to videos that are less than a week old and come from creators with fewer than 500,000 subscribers. As shown in the example, users receive a set number of Hype points each week (with the option to purchase more) and can assign them to three videos per week. Each creator’s Hype points then accumulate on a leaderboard, surfacing rising talent to new audiences.  YouTube explains:“Last year, we introduced Hype as a way for fans to help their favorite emerging creators break through, because we know how tough it can be for smaller channels to get noticed. Today, we’re excited to share that Hype is now available in 39 countries — including the U.S., the U.K., Japan, Korea, Indonesia, and India — giving fans across the globe the opportunity to help creators grow.” The program, which first launched in November last year, has gradually expanded over the past several months. With today’s addition of 17 new markets, YouTube has made its most significant leap yet, bringing the total to 39 supported regions. Hype will automatically activate for eligible channels, and YouTube says it plans to introduce additional features later this year, such as category-specific leaderboards and user posts designed to highlight Hyped videos even further. Alongside Hype, YouTube is also extending its AI-generated video summaries to a broader audience. These short descriptions, currently available on select English-language videos, are designed to improve video discovery and engagement by giving viewers a quick snapshot of the content. The feature, tested since 2023, will not replace creator-written descriptions but will provide YouTube with added context to better categorize and recommend content. Importantly, creators will have the ability to flag inaccuracies, which YouTube says will be crucial in refining its machine-learning models. As the company explains:“Feedback from both users and creators is essential. If you see an AI-generated summary on your videos or anywhere else on YouTube, try it out and share your thoughts.” By collecting input on accuracy, YouTube aims to strengthen its content recognition systems and expand its knowledge base to power future AI tools.  Finally, the platform is rolling out new video templates within its YouTube Create app. These templates, designed for simplicity and flexibility, include step-by-step guides and access to royalty-free music, helping creators build polished videos more quickly. According to YouTube:“Templates provide creators with full customization within the YouTube Create app, so they can put their own spin on projects. On Android devices, templates can be found on the homepage or in the dedicated templates tab in the bottom menu.” Currently available only on Android in select regions, the templates will gradually become accessible to all YouTube Create users. Altogether, these updates highlight YouTube’s twin focus: giving emerging creators more opportunities to be discovered, while lowering the barriers to video production. For creators, both seasoned and new, the changes could provide meaningful tools to grow visibility and improve workflow. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Google has unveiled a fresh update to its Gemini AI image generation tools, designed to produce more accurate and realistic visuals, while also introducing a new loyalty program option for retailers within Google listings. Starting with Gemini, Google says its AI-driven image generation process has been refined to deliver outputs that better resemble the real people or objects depicted in edited photos.  As Google explains:“We know that when editing pictures of yourself or people you know well, subtle flaws matter, and a depiction that’s ‘close but not quite the same’ doesn’t feel right. That’s why our latest update is designed to make photos of your friends, family and even your pets look consistently like themselves, whether you’re trying out a 60’s beehive haircut or putting a tutu on your chihuahua.” For marketers and creators, that means greater consistency when using models or personal images in campaigns, as Gemini will now more faithfully replicate the input photo. The tool’s retouching and customization features have also been upgraded, giving users more flexibility in shaping their images. “Just give Gemini a photo to work with, and tell it what you’d like to change to add your unique touch. Gemini lets you combine photos to put yourself in a picture with your pet, change the background of a room to preview new wallpaper or place yourself anywhere in the world you can imagine, all while keeping you, you. Once you’re done, you can even upload your edited image back into Gemini to turn your new photo into a fun video.” These improvements also extend to more imaginative image combinations, offering sharper, more reliable results that could significantly enhance visual marketing materials. The latest features are available directly within the Gemini app.  Beyond creative updates, Google is also rolling out a new advertising feature: loyalty program integration for retailers. This will allow brands to showcase exclusive discounts and offers within their Google paid listings. As the company highlights, Sephora U.S. has already leveraged personalized annotations to display loyalty-tier discounts to signed-in shoppers, resulting in a 20% lift in click-through rates for ads shown to returning customers.  To further support advertisers, Google is adding a dedicated loyalty goal within Google Ads, enabling retailers to optimize campaigns toward their most valuable shoppers. The feature will also allow for tailored bidding strategies that can strengthen customer retention and boost lifetime value. Together, these updates represent meaningful additions to Google’s creative and advertising toolkit—timely enhancements for businesses looking to sharpen their campaigns ahead of the holiday season. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!