Google Drops Its 2025 Search Trends Report
Adshine.pro12/08/20254 viewsIf you’re in the mood to look back on the year that just passed, and want a clearer picture of what truly captured public attention in 2025, Google has you covered.
The company has released its annual “Year in Search” report, offering a snapshot of the trends that dominated conversations — ensuring that you can tell your Labubus from your chicken jockeys, along with every odd cultural moment in between.
Google’s Year in Search highlights the most prominent topics across news, public figures, sports, entertainment, and several other categories.

You can even tap the “Catch me up in AI Mode” button to instantly generate personalized summaries of the biggest trends:

For marketers, the Year in Search rundown is more than a nostalgic recap — it’s a strategic resource. These insights help reveal what captured people’s curiosity, shaped conversations, and influenced behavior throughout the year, giving you a better foundation as you plan for 2026.
Not every brand can ride the latest celebrity wave or plug into blockbuster entertainment moments, but understanding what people were searching for — and why — can sharpen your creative instincts. It sheds light on the emotions, cultural triggers, and narratives that resonated most.
Google has also packed in extra categories this year, covering gaming and web trends, food and lifestyle, the most popular “Hum to Search” queries (yes, the songs people hummed into their phones), and even the most-searched locations on Google Maps.
All of it offers a fascinating look at modern behavior, and a reminder of just how eclectic a single year can be.
You can browse previous editions as well, or narrow the overview down to your specific region.
It’s well worth exploring — a tidy recap of the strange, notable, and wildly diverse moments that shaped 2025, before AI inevitably reshapes what search data even looks like next year.
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