AI Pays Off: Meta Reports Big Gains in App Promotion Efficiency

So, what’s topping the wish lists this holiday season? Which products are shaping up to be the most in-demand Christmas gifts this year? Google has just released its latest “Holiday 100” report, a curated look at the most trending gift ideas across multiple categories—each determined by search interest data on Google. As shown in Google’s examples from the mobile app, the Holiday 100 compiles the most searched-for products across different segments. Each featured item also links directly to Google Shopping results, allowing users to browse and buy without leaving the app. As Google explains: “The Google Holiday 100 brings the year’s most sought-after products together into one list—perfect for gifting. Holiday 100 insights are based on U.S. Google Trends data from trends.google.com, measured and validated from May through September 2025 using Google Trends Explore and Google’s internal tools.” In other words, the list doesn’t reflect the most searched items of the entire year, but rather those gaining strong momentum heading into the holiday shopping rush. According to Google, for a product to make the list, it had to meet at least one of the following conditions during the measured period: - Its search interest reached an all-time high.- It experienced a significant surge compared to past averages.- It displayed notable regional differences in U.S. search interest. So, rather than showcasing what’s already dominating the market, the list offers a snapshot of what’s emerging—a useful directional signal for both shoppers and marketers watching for rising demand. Google also adds a small but noteworthy disclaimer: “Products featured across Holiday 100 editorial collections and categories may include branded merchant partnerships.” Whether that subtly affects the impartiality of the list is open to interpretation—especially considering how many Google-branded products appear in the mix. Make of that what you will. The Holiday 100 breaks down trending products into seven main categories, spanning gadgets, fashion, home items, toys, and more. For consumers, it’s a handy shortcut to identifying what’s hot right now. For marketers, it’s a goldmine of insights into which items are capturing the public’s attention—and how to position their own offerings to match that momentum during the peak buying period. Sure, the fact that the list reflects rising trends rather than raw search volume might limit its analytical depth somewhat. But even so, it offers fascinating clues about where consumer curiosity is headed. Maybe it’s just another list. Or maybe it’s a glimpse into what will define holiday shopping in 2025—just don’t overlook the conveniently placed Pixel Buds and Pixel Watches sitting among those “trending” picks. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Meta has unveiled a fresh breakdown of its latest AI-powered upgrades to app advertising tools—highlighting how these innovations are helping developers achieve stronger campaign results across the board. According to the company, ongoing improvements to its machine learning models are delivering better outcomes for all types of app promotion goals. The newest advances, Meta notes, further demonstrate how its broader suite of AI technologies is reshaping ad performance in powerful new ways. For advertisers focused on driving in-app purchases, Meta’s AI-driven optimization framework now offers two distinct paths: one that maximizes conversion volume and another that zeroes in on the highest-value customers. Traditionally, most app marketers have prioritized download volume. But Meta says its enhanced AI targeting capabilities have made value-based optimization a more effective strategy than ever. As the company explains: “Throughout 2025, we have continued to enhance our models to make value optimization—also known as maximizing the value of conversions—even more performant. Today, advertisers who focus on value optimization in app campaigns are seeing a 29% higher return on ad spend (ROAS) compared to those who optimize for conversion volume, making this Meta’s most effective solution for ROAS-focused app advertisers.” This illustrates how the immense data-processing capacity of AI systems allows for the identification of more profitable outcomes—an analytical precision far beyond human capability. In essence, Meta’s system can now analyze billions of user data points and correlate them with broader behavioral signals to locate similar, high-value audience segments. The result: more efficient targeting and stronger overall performance than traditional optimization methods. On another front, Meta has worked closely with its mobile measurement partners (MMPs) to integrate AI-powered adjustments that help advertisers align their Meta campaigns more closely with the conversion definitions and metrics they track in third-party analytics tools. “For instance, advertisers may use different criteria in their MMP reports—such as how long after an initial install a user remains classified as ‘new’ if they reinstall the app, or how long a user must be inactive before they can be retargeted in a reengagement campaign. By understanding these variable timeframes, we can better identify and reach the audiences each advertiser considers most valuable.” By feeding these nuanced data definitions into its AI models, Meta has refined the user attribution window used to determine who qualifies as a “new user” for app promotion targeting. “Advertisers using AppsFlyer can now set a flexible reattribution window ranging from 0 to 180 days, matching their configurations in AppsFlyer. Meanwhile, Meta will apply a standardized 180-day exclusion window for campaigns using Adjust or Singular, which define new users on a lifetime basis.” According to Meta, this extended exclusion window has reduced the number of “non-qualified” new users acquired in Mobile App Promotion campaigns by around 20%, aligning results more closely with advertisers’ definitions of new users. The updated targeting framework is now fully available through Meta’s network of app promotion partners—further reinforcing how AI continues to reshape performance marketing in measurable, data-driven ways. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

In some respects, Facebook’s latest advertising campaign feels somewhat at odds with how people actually use the platform in 2025. Yet, paradoxically, it also underscores the one element that continues to define its enduring appeal: connection. Let’s be honest — you’re not opening Facebook these days to “imagine yourself” in an AI-generated image, or to chase viral clips. You’re logging in to see if someone in your circle — a friend, a relative, maybe that old classmate you haven’t spoken to in years — has shared something worth noticing. And in that sense, this new campaign captures the essence of what keeps Facebook alive. Titled “A Little Connection Goes a Long Way,” the company’s first major brand campaign in four years aims to remind users of the value of connection, just in time for the holiday season. It’s a charming, even nostalgic message about the power of shared moments — though, ironically, that’s not what drives the majority of Facebook engagement these days. Meta’s own data makes that clear. Reels now dominate Facebook usage, powering nearly all of the platform’s engagement growth. Last year, Meta revealed that Reels account for about 60% of total time spent on Facebook. And in its Q2 2025 performance update, the company reported that time spent watching video content overall had jumped more than 20% year over year. In other words, people aren’t spending hours commenting on their aunt’s vacation photos — they’re scrolling through short-form videos. Still, here’s the interesting part: while time spent has undoubtedly declined, nearly everyone still checks in on Facebook daily. Why? Because Facebook remains a sort of digital town square — a quick place to see birthdays, life updates, and family milestones. It’s a habit, not necessarily a destination. That, in essence, explains why Facebook’s active user count remains enormous — over 3 billion users — even as engagement patterns shift elsewhere, to Instagram, TikTok, and YouTube. Meta hasn’t published user time-spent data in years. Back in 2016, it reported that people were spending more than 50 minutes per day across Facebook, Instagram, and Messenger combined. But that was the last time we saw those numbers. Now, Meta prefers to highlight monthly active users — a much rosier figure that doesn’t reveal the erosion in attention. That erosion, however, is very real. In testimony during Meta’s legal battle with the FTC earlier this year, CEO Mark Zuckerberg admitted that time spent on both Facebook and Instagram had “gone down meaningfully,” with more social interaction shifting to private messaging instead. Friend sharing, the lifeblood of Facebook’s early years, continues to decline. Internal data from Meta’s court filings show that the portion of time users spend engaging with friends’ posts fell from 22% in 2023 to 17% in 2025 — and that 22% figure was already modest for what’s supposed to be a “social” platform. The rest of user attention? It’s going straight to videos. While Meta no longer discloses exact daily usage, it’s safe to assume the average Facebook user is spending far less than 50 minutes per day in the app — perhaps dipping in briefly before moving on to more dynamic, visual platforms. So, is Facebook losing its value? That depends entirely on how you define it. For reach, Facebook remains unmatched. But if your assumption is that people are spending hours actively scrolling their News Feeds, you might want to rethink that narrative. The irony here is that while Meta promotes Facebook as a place for “meaningful connection,” the company simultaneously pushes users toward AI-generated content tools that have almost nothing to do with genuine human interaction. The contrast couldn’t be sharper. Still, this new campaign deserves credit. It taps into the nostalgia of Facebook’s original purpose — connecting people — even if that function has become somewhat secondary in practice. It’s emotional, warm, and likely to resonate, especially around the holidays when users are more inclined to reconnect with old friends and family. So yes, it’s a solid ad. It might not align perfectly with how people actually use Facebook in 2025, but it speaks to something deeper: the enduring human instinct to check in, to feel part of something, to stay connected — even if only for a moment. And that, at least, is still something Facebook can claim to offer. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!