WhatsApp Status Becomes Meta’s Next Big Ad Playground

It seems someone at Meta headquarters jumped the gun on publishing the company’s latest video promo, briefly giving the world a glimpse of its upcoming smart glasses lineup before the clip was swiftly taken down. The now-removed video, uploaded to Meta’s official YouTube channel, appeared to preview several new models of Meta’s so-called “AI glasses,” including a pair featuring a heads-up display. The video was almost certainly intended for Meta’s Connect conference later this week, where these devices will take center stage. In stills pulled from the clip, Meta looks set to unveil four distinct variations of its wearable tech: - A Ray-Ban-branded HUD model, featuring a heads-up display and Meta’s long-anticipated wrist controller.- Oakley Meta Sphaera glasses, designed for athletes, with a centrally placed camera.- The latest iteration of Meta’s Ray-Ban AI glasses.- An updated version of the Oakley Meta HSTN glasses. While all of these devices have been in the works for some time, the leak strongly suggests Meta is on the verge of officially introducing them to market. The real headline here, however, is the Ray-Ban HUD glasses, internally codenamed “Hypernova.” As UploadVR has reported, the Hypernova model is expected to integrate wrist-based controls with its visual overlay, enabling users to send messages, get navigation prompts, identify objects in their environment, and more. That’s very much in line with speculation earlier this year, when Bloomberg revealed Meta’s plan for Ray-Ban glasses with a miniature heads-up display for notifications, photos, and other at-a-glance interactions.  These glasses are thought to act as a bridge between Meta’s current AI wearables and the fully fledged AR devices the company ultimately envisions. Central to this is Meta’s innovative wrist controller, which uses differential electromyography (EMG) to pick up tiny muscle signals and convert them into digital commands.  Meanwhile, the Oakley Sphaera model has a very different target audience. First reported earlier this year, the glasses are based on Oakley’s performance-oriented Sphaera design, with the central camera positioned for balance and reduced weight. Their focus is firmly on athletes, offering advanced data capture to support training and performance optimization.  Though none of these products come as a complete surprise, the leak offers valuable insight into Meta’s roadmap for AI and AR wearables. By layering in AI-powered functions and steadily advancing toward full augmented reality, Meta is positioning itself to dominate the emerging smart glasses market. Of course, rivals are circling. Apple continues development of the second generation Vision Pro, while Snapchat just introduced its new Snap OS for upcoming AR Specs, slated for consumer release next year. But each of these players is taking a markedly different path. Apple’s Vision Pro remains a high-end, non-everyday device. Snap’s hardware ambitions face limitations in both function and infrastructure. Meta, by contrast, already controls its own AI ecosystem and has significant experience in design and mass production. That combination could prove decisive. By incrementally building consumer familiarity through AI glasses before transitioning into full AR, Meta may well have chosen the most pragmatic and sustainable route to mass adoption. Just as long as they keep the Kris Jenner ads out of the rollouts. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Meta is expanding its WhatsApp advertising options, giving marketers another pathway to connect with audiences through click-to-message campaigns that now link directly to WhatsApp Status updates, rather than opening in a DM chat. Meta first rolled out ads in WhatsApp Status back in June, enabling brands to place their promotions between the full-screen Status updates shared by friends. At the same time, the company has long offered click-to-message ads on Facebook and Instagram, allowing businesses to spark direct conversations with potential customers from their in-stream promotions. The latest development brings these two approaches together. As Meta explained:“You can create ads that click to WhatsApp and use the WhatsApp Status placement. Ads in WhatsApp Status will only appear in the Updates tab, which is the home of Status and Channels and is separate from personal chats and calls. When people click on your ad, they’re sent directly into a chat with your business on WhatsApp.” In effect, it’s the same Status ad unit, but with the added ability for users to encounter it on Facebook or Instagram. That means a larger, full-screen canvas for promotions, coupled with a direct call-to-action into WhatsApp chat. It’s a logical next step for Meta, as WhatsApp continues to gain momentum as a hub for private and group conversations. In the U.S. alone, the platform now counts 100 million users, and click-to-message ads across Meta’s family of apps are consistently proving to deliver strong results. For brands, this new option could be a valuable addition to a broader Meta messaging strategy. The company notes, however, that WhatsApp Status ads are not yet available everywhere, so access will depend on regional rollout. But for advertisers who do have it, the expansion provides fresh opportunities to capture attention and drive responses through DM-linked promotions. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

OpenAI has released a new analysis of how people are using ChatGPT, charting the evolution of its conversational AI tool over time, and offering fresh insight into user behavior and broader technological trends. The study draws on a sample of 1.5 million conversations across the past three years, providing a substantial dataset from which to identify shifts in usage patterns. You can access the full report directly, but here are the highlights. First, the report tracks ChatGPT’s explosive growth. From just one million active users in late 2022, the tool has expanded to a staggering 700 million weekly active users today.  That trajectory will surprise few observers, given how quickly ChatGPT has become shorthand for generative AI, fueling mass adoption and unprecedented public engagement with artificial intelligence. The data also highlights the balance of personal versus professional use. According to OpenAI, 70% of conversations are not work-related, though both categories are growing steadily. As the report notes:“The three most common Conversation Topics are Practical Guidance, Seeking Information, and Writing, collectively accounting for about 77% of all ChatGPT conversations. Practical Guidance has remained constant at roughly 29% of overall usage. Writing has declined from 36% of all usage in July 2024 to 24% a year later. Seeking Information has grown from 14% to 24% of all usage over the same period.”  “Practical Guidance” refers to how-to advice, tutoring and teaching, while “Seeking Information” covers queries such as product details, recipes, and factual searches. The shifts are notable. ChatGPT is increasingly being used as a discovery and decision-making tool—an alternative to traditional search engines like Google. The study also categorizes interactions by purpose:- Asking – Requests for information to aid decision-making- Doing – Task execution, such as drafting emails or writing code- Expressing – Conversations that are neither asking nor doing, often reflective or personal in nature The findings suggest that “Doing” tasks—essentially outsourcing work—are declining, while “Asking,” or information-seeking, has become the dominant form of engagement. That raises important questions about the role AI will play in shaping how people think, search, and form judgments. If fewer users are relying on ChatGPT for writing and productivity tasks, but more are turning to it for guidance and information, what impact could this have on critical thinking and the way opinions are formed? The numbers reveal fascinating dynamics around how humans are integrating AI into daily life—and hint at the longer-term cultural and cognitive implications of this shift. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!