Meta Supercharges Ad Targeting With Real-Time AI Engagement Data

Meta has confirmed that it will soon begin factoring in your conversations with Meta AI as part of your data profile, using those exchanges to refine ad targeting across its family of apps. In other words, the chats you have with Meta AI will soon help shape the ads and content you see on Facebook, Instagram, Threads, and WhatsApp. As the company explains:“More than 1 billion people use Meta AI every month. We’re continuing to improve the way our AI products feel relevant to you, understand your goals, and help you accomplish tasks more efficiently. We’re also using Meta AI, and our other AI features, to improve your experience on all of our platforms. We will soon use your interactions with AI at Meta to personalize the content and ads you see, including things like posts and reels. We’ll start notifying people about this update next week via notifications and emails, several weeks before it goes into effect on December 16, 2025.” So, in practice, Meta is simply adding another input stream to the vast trove of data it already collects, refining its ability to surface relevant posts and promotions. It should hardly come as a surprise. Meta is, after all, an advertising company at its core, and while critics may call this the latest example of corporate overreach, the truth is straightforward: users pay for free apps with their data, which Meta in turn monetizes through its ad system. Put another way — and it’s a line often repeated — you are not the customer, you are the product. And Meta is constantly looking for new ways to improve that product for its real customers: advertisers. Meta puts it this way:“Whether it’s a voice chat or a text exchange with our AI features, this update will help us improve the recommendations we provide for people across our platforms so they’re more likely to see content they’re actually interested in — and less of the content they’re not. For example, if you chat with Meta AI about hiking, we may learn that you’re interested in hiking — just as we would if you posted a reel about hiking or liked a hiking-related Page. As a result, you might start seeing recommendations for hiking groups, posts from friends about trails, or ads for hiking boots.” The company does stress that conversations touching on sensitive categories — including religion, sexual orientation, political views, health, racial or ethnic background, or philosophical beliefs — will not be used for ad targeting. Everything else, however, could help build a richer behavioral profile across your connected accounts. For most users, this will likely pass without much notice. If OpenAI were making a similar announcement regarding ChatGPT conversations, the pushback would almost certainly be louder, given the more intimate and personal nature of those exchanges. But because Meta AI is not widely seen as a digital confidant, there’s unlikely to be the same level of alarm. Still, questions may arise, particularly if users’ AI chats surface in unexpected contexts. And Meta’s image generation tools also fall under this new data policy, which means prompts there may influence the ads you see. If you’re not comfortable with that, caution is advised. From an advertising perspective, however, this is a significant shift. Meta’s AI conversations could prove a valuable new stream of intent-based signals, giving brands a more precise way to reach people as their interests evolve. And if Meta succeeds in steering users to query products or services via its chatbots, the resulting data could become a goldmine — supercharging ad targeting with fresh, high-intent insights. It seems clear that Meta has this longer-term vision in mind, and is already exploring ways to encourage more product-related interactions with its AI tools. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Given the central role music plays on TikTok, the release of a new Taylor Swift album has quickly become a marquee moment for the platform. And TikTok is treating it with the weight you’d expect, unveiling a series of activations—including an in-person fan event—to mark the launch of Swift’s latest record, The Life of a Showgirl. TikTok says the month-long celebration will kick off the moment the album drops on October 3. Inside the app, fans will find a dedicated “experience hub,” designed to fully immerse Swifties in The Life of a Showgirl universe. The hub includes unlockable rewards, which fans have been able to access since mid-September, with more features being added to sustain momentum. Among them: - In-app Easter eggs: Searching “Taylor Swift” or commenting on related posts may trigger surprises. Shimmering glitter effects, animations on Taylor’s music detail pages, and weekly color shifts are just some of the perks awaiting fans. - Unlock the Door: At midnight ET on October 3, a mysterious virtual door will open in the hub. Only those who have completed all missions—like following @taylorswift, joining the Taylor Nation Bulletin Board, saving tracks, and creating videos with album sounds—will gain access to the hidden content. - Your Journey of Following Taylor Swift: Also launching October 3, this interactive feature takes fans through their personal history of following Taylor on TikTok. It highlights milestones such as joining The Eras Tour campaign or posting their first Taylor track, before revealing which song from The Life of a Showgirl best represents their journey. Each fan receives a personalized, shareable card. Beyond digital features, TikTok is also staging a real-world activation in Los Angeles. From October 3–9, fans can visit The Life of a Showgirl installation at Westfield Century City, where sets inspired by the “Fate of Ophelia” music video will allow visitors to film their own Swift-themed content. For TikTok, which has more than 32 million users following Swift on the app, the initiative is both a tribute to one of the platform’s biggest stars and a strategic push to amplify music discovery. The company has long touted its influence in the music industry. In 2023, 84% of songs that reached the Billboard Top 200 first gained traction on TikTok, while users of the app are 74% more likely to discover and share new music compared with other platforms. That makes the launch of a Taylor Swift album not just a pop culture moment, but a pivotal event for TikTok itself. And with this latest suite of digital and physical activations, the platform is making sure it maximizes every beat of it. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Instagram has confirmed it is trialing a new user interface that allows some users in India to open the app directly into the Reels feed, rather than the traditional main feed of static posts. In this test layout, the home screen looks familiar at first glance, but the focus is squarely on Reels. Tapping on the first post takes users straight into the full-screen, scrollable Reels format. The change, first flagged by Bloomberg last week, is designed to put greater emphasis on Reels engagement, an area where Instagram has seen its strongest growth. Instagram chief Adam Mosseri elaborated on the experiment in a recent update: “Reels and DMs have driven most all our growth at Instagram over the last few years, so we are exploring making them the first two tabs. This is just an option available to a small group of people in India starting today. Photos from accounts you follow are still in the home tab.” In other words, this is not a wholesale transformation of Instagram into a TikTok clone—but it does lean closer to that model. And it makes strategic sense. As Mosseri notes, Reels have become the centerpiece of the Instagram experience. Meta recently reported that overall video watch time on IG is up 20% year over year, and that Reels now account for 50% of all time spent in the app. Meanwhile, posting to the main feed has slowed, as users shift attention toward short-form video. For Instagram, that data makes the case for placing Reels front and center, ensuring the most engaging content type is also the most prominent. Instagram’s newly released iPad app also opens directly to Reels, signaling that this could become a broader option over time. At the very least, it appears inevitable that Instagram will allow more users to opt into a Reels-first experience, rather than sticking with static images. Of course, this evolution marks a sharp departure from Instagram’s roots, which will inevitably frustrate some long-time users. But the numbers are clear: Reels drive more attention and higher engagement. And when it comes to product decisions, Instagram is following the data. It’s also worth remembering that while many users insist they’d prefer a chronological feed, Meta’s internal research shows engagement rises when algorithms curate content. That reality makes it highly unlikely Instagram will ever return to a pure chronological feed. For now, Reels will continue to be the focus. Mosseri emphasized that the feed test in India is opt-in, and users can revert back to the standard experience at any time. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!