Meta shares tips on how to use its message ads

Reddit has unveiled a new integration with WooCommerce, giving merchants the ability to directly connect their product listings with Reddit ads and view real-time performance data, all from within their WooCommerce dashboard. As illustrated in Reddit’s example, this latest update allows WooCommerce merchants to seamlessly feature product details and prices within Reddit ad placements, automatically syncing with their store inventory to ensure accuracy and up-to-date information. According to Reddit, the integration introduces 1-click signals and catalog syncing, streamlining the process for merchants to identify and act on new sales opportunities across the platform. Reddit explained: “People turn to Reddit with intent at every stage of the purchase journey. They research products, compare options, and seek community-driven recommendations. Reddit consistently ranks as the most trustworthy platform for guiding purchase decisions, giving WooCommerce merchants a unique opportunity to reach consumers in a credible environment — right at the point of decision-making, just in time for the holiday season.” This update simplifies how WooCommerce merchants can expand their campaigns onto Reddit, while offering deeper insights into audience behavior and intent signals through an automated connection with the Reddit Pixel and Conversions API (CAPI). Once linked, merchants can head straight to Reddit Ads Manager to leverage their WooCommerce product catalog and launch Dynamic Product Ads and Conversion campaigns tailored to Reddit’s community-driven environment. The timing couldn’t be better. As the holiday shopping season approaches, Reddit is becoming an increasingly influential part of the buyer’s journey — not just as a social network, but as a trusted hub for product research and consumer opinion. Indeed, Reddit has evolved into a goldmine of real-world insights, where users share personal reviews, product feedback, and shopping advice across thousands of niche subreddit communities. And with Reddit’s growing role as a data source for AI-powered tools and chatbots, this new WooCommerce integration could also help merchants surface their listings across more digital touchpoints — driving awareness, trust, and ultimately, more conversions. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

After tripling its Black Friday sales last year, TikTok is once again going all-in on in-app shopping for the 2025 holiday season, betting big that it can finally convert its massive audience into active shoppers — and bring Western users closer to the eCommerce success seen in China. This renewed push comes as TikTok continues to search for meaningful traction outside Asia, where its Chinese counterpart Douyin has already transformed into a retail juggernaut, driving hundreds of billions in sales each year. In contrast, Western markets have been slower to embrace in-stream purchasing, though TikTok hopes this shopping season will shift that narrative. To make that happen, TikTok is rolling out its largest-ever holiday campaign, the “Black Friday and Cyber Monday Shopping Event,” running from November 12 through December 1. According to the company: “TikTok Shop makes holiday shopping feel easy and genuinely fun: it’s where people discover products and brands they love, drawing inspiration from shoppable videos, live-streams, and authentic recommendations from brands and creators. Brands of all sizes are winning on TikTok Shop, because our platform connects people in a way that feels natural and authentic.” The platform is backing up that promise with exclusive deals and limited-time offers from global brands such as GAP, JBL, Philips, Samsung, and, curiously, Meta, which is promoting its Meta Quest VR headsets and AI-powered smart glasses through the event. It’s an unexpected collaboration — given the fierce rivalry between the two tech giants — but it also reflects how valuable TikTok’s reach has become for any brand looking to capture attention during peak sales season. Adding celebrity power to the mix, TikTok will also partner with Grammy-winning artist John Legend and his personal care brand Loved°1 for a holiday-themed shopping livestream. “John and a few special guests will go LIVE to share their holiday favorites, self-care picks, and exclusive deals, giving TikTok users a chance to shop Loved°1 just in time for the holidays.” The app is also introducing TikTok Shop gift cards as a seasonal purchase option, and extending return eligibility through February 10, with more than 55,000 drop-off points to streamline post-holiday returns. Clearly, TikTok is sparing no effort to showcase its eCommerce muscle — and the numbers suggest it’s starting to work. User adoption of TikTok Shop has been gradually climbing, and with increased trust and exposure, many marketers expect a stronger sales performance this year. The biggest challenge, however, remains scale. TikTok appears confident that if it can simply reach a “tipping point” — where enough users experience seamless in-app shopping — momentum will take over and mass adoption will follow. But that assumption is far from certain. While Douyin’s integrated social-commerce model dominates in China, Western consumers have historically preferred to keep entertainment and shopping separate, favoring trusted, standalone platforms like Amazon over social networks. The “super app” concept has thrived in Asia, but in the U.S. and Europe, privacy concerns, data skepticism, and platform fatigue continue to slow that evolution. Every major social platform — from Instagram to Pinterest — has attempted to merge content and commerce, yet few have managed to sustain consumer trust long enough to make it mainstream. Pinterest has perhaps come closest, but only by repositioning itself as a visual search and product discovery tool rather than a traditional social network. That said, even a smaller share of the market can translate to enormous revenue. TikTok Shop reportedly generated over $100 million in Black Friday sales alone last year — a fraction of Douyin’s totals, but still a staggering figure by any measure. The question is whether that level of performance satisfies ByteDance’s long-term ambitions, given its continued frustration with the slow pace of Western adoption. To complement its sales push, TikTok has also shared emerging holiday shopping trends within the app: - Cozy Wear searches spiked 407% in September, driven by demand for “matching pajamas” and #christmaspajamas.- Over 2 million holiday-related searches included the term “games” last year, making it one of TikTok’s top seasonal categories.- Baking content rose 29% month-over-month from November to December 2024.- K-Beauty searches jumped 132% year-over-year.- Western fashion trends also gained traction, with #WesternStyle searches up 17%, #WesternFashion up 15%, and #CowboyBoots up 28% month-over-month. Taken together, these signals show that TikTok continues to be a powerful engine for product discovery — even if full-fledged commerce adoption is still a work in progress. Whether this year’s Black Friday blitz will finally help TikTok break through that cultural resistance remains to be seen. But one thing’s certain: the platform isn’t just trying to sell — it’s trying to reshape how the West shops altogether. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Meta’s Click-to-Message ads have experienced notable momentum over the past year, becoming a key tool for brands looking to leverage the familiarity and immediacy of direct messaging to connect with customers in a more personal way. Given that growing trend, these ad formats could play a major role in your holiday marketing strategy, and Meta has just released a new guide designed to help advertisers get the most out of Click-to-Message promotions during the festive season. The 5-page “Festive Season Guide” serves as a compact, actionable overview, linking marketers to Meta’s various resources, tutorials, and best-practice explainers. You can access the full document yourself, but here’s a breakdown of its main highlights. To start, Meta outlines the latest ad features and options that can enhance your campaign results, including updates across Facebook, Instagram, and WhatsApp messaging placements. Each recommendation is accompanied by direct links to extended resources and case studies, giving advertisers a deeper understanding of how to apply these tactics effectively.  The guide then moves into a series of creative best practices for Click-to-Message campaigns — such as how to design more engaging visuals, write compelling CTAs that inspire users to start conversations, and tailor messaging experiences that convert casual interactions into meaningful business outcomes.  In addition, the guide includes a calendar of key shopping and cultural dates throughout the holiday period — a simple but valuable reference point for timing campaigns around peak engagement windows. Though short, the document functions as a practical roadmap, connecting marketers to the right tools and insights to execute high-performing messaging campaigns.  And it’s easy to see why Meta is doubling down on this format. In its Q2 earnings report, the company revealed that revenue from Click-to-Message ads grew by over 40% year-over-year, driven by increased adoption of website-to-message campaigns — ads that direct visitors to a brand’s website before prompting them to start a chat session. This surge mirrors the broader consumer shift toward private messaging platforms like WhatsApp, where more users are now engaging with businesses directly. As conversations become the new customer touchpoint, brands are recognizing the potential of these personal interactions to drive conversions and loyalty. In short, Click-to-Message ads are no longer just an experimental format — they’re a proven, fast-growing performance channel that integrates the trust of messaging with the precision of digital advertising. If you’re mapping out your holiday campaigns, Meta’s guide offers a timely reminder: sometimes, the most powerful connection you can build with a customer starts with a simple message. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!