Meta Empowers External Tools With New IG & FB Controls

Looking to add Reels into your digital marketing mix?You should be. Reels are the most engaging content format across Facebook and Instagram, with video now making up over 60% of all time spent in each app.The growth of short-form entertainment has been a seismic shift in the online landscape, and if you want to maximize your opportunities for attention and reach, you should be looking to integrate Reels into your creative flow.And with more options than ever to create content, even AI material that you don’t need to film yourself, there’s really no excuse not to be posting Reels from your business account.And if you are thinking about your Reels options, Meta’s latest Reels guide could give you the inspiration you need to get started.Meta’s updated Reels Ads Guide is a short, 6-page overview of Reels promotions best practices, including data on Reels ads performance:There are also creative and presentation tips to ensure you get the most out of the format:As well as narrative pointers based on what works in video posts:There are also tips on working with collaborators, and the benefits of partner promotions within Reels:There’s a range of insights here, and while much of it you may have heard or read before, the fact that these best practice tips are being reinforced by Meta itself, and are therefore based on actual performance data, makes this guide, in particular, a more valuable reference point.And as noted, you can also now use AI tools to generate short video clips, like the latest options in Meta’s Edits video editing app, while you can even use other platforms’ tools, like Google Veo, which enables full video generation from text prompts.There are more options on this front than ever before, and with these additional Reels posting tips, it could end up being a valuable element in your strategy.📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

The updates just keep on coming for Instagram’s new video editing app “Edits,” with this latest round of improvements including expanded performance insights, improved audio editing, and refined sharing options from the app.First off, Edits is getting more data on Reels performance to help you optimize your content approach.As you can see in this example, now, you can access more info on accounts reached, while you can also filter your Reels listing by likes, comments, and/or saves, That’ll make it easier to measure the specific performance elements of each Reel, and understand what’s resonating for your goals.Edits also now has a new way to reduce unwanted noise in your clips, and enhance voices in your Reels to make them stand-out.As you can see in this example, you’ll now have new audio balance options via simple sliders, which will enable you to customize audio playback, and improve the presentation of your content.Finally, you can now also more easily share your Edits creations to more places via an improved sharing UI.A simplified sharing UI, with Meta’s apps highlighted as the key destinations, though other platforms are available within your various options.In addition to this, you’ll also now be able to choose which exports you want to download, which could help you save data space on your device.These are some handy updates, which go along with the weekly tweaks and changes that Meta’s added to the app since its launch back in April.And it’s quickly becoming a must-have tool for all social media creators, providing a range of handy editing and refinement options to optimize your video content. Which is the best performing content type, across all social media apps, so if you’re not familiar with Edits yet, and you’re not creating video content, it could be best to make a move to change that.📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Meta is introducing a suite of new features to its Marketing API, designed to bolster creator monetization opportunities and streamline ad integration across its platform ecosystem. The latest update places a clear emphasis on partnerships and automation—making it easier for brands and third-party providers to identify creator collaborations and execute campaigns at scale.At the heart of the update is a new feature called “Recommended Creator Content,” a tool that leverages AI to surface creator posts that are likely to perform well in branded collaborations.According to Meta:“This new feature surfaces AI-enabled organic creator content and recommends approved branded content that we predict will perform best in partnership ads.”In practice, this means advertisers will be presented with tailored creator suggestions based on Meta’s internal performance modeling—helping brands find the right voices and content styles to amplify their campaigns. While the capability was already available in Meta’s own Partnership Ads Hub within Ads Manager since March, this rollout brings the same level of insight and functionality to third-party platforms that use Meta’s Marketing API.Meta is also improving Partnership Ads implementation with a key addition: advertisers can now opt to feature only one partner in the ad header, rather than displaying both the brand and creator simultaneously. This simplifies the message and offers more flexibility in how brand alignment is visually presented to users.In addition, a new tool called “Dynamic Identity Optimization” is being rolled out. This feature will automatically test and decide whether the ad should showcase just the creator, just the business, or both—depending on which configuration is predicted to deliver better results based on campaign objectives.Beyond partnership advertising, Meta is enhancing content publishing capabilities between Facebook and Instagram. With this update:- Brands and creators will now find it easier to upload Instagram videos to Facebook, facilitating cross-platform reuse and visibility.- Instagram Stories publishing is being enabled via the Content Publishing API, broadening automated posting options.- The API publishing limit has been significantly increased, allowing up to 100 posts per day across feed, Stories, and Reels.These additions reflect Meta’s ongoing efforts to meet the evolving needs of brands and creators, particularly in the realm of automation and efficiency. With more creators publishing across multiple surfaces and platforms, these backend improvements help consolidate workflows and open up new monetization possibilities—particularly for those managing large-scale social operations.Ultimately, this latest update to the Marketing API strengthens Meta’s positioning as both a creator-first platform and a highly adaptable tool for enterprise-level campaign management. And as influencer partnerships continue to gain traction in the digital advertising landscape, tools like “Recommended Creator Content” could become an indispensable resource for performance-driven marketers.📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!