Instagram Sees Spike in Creator Reach Thanks to Experimental Reels Feature

Adshine.pro06/09/202543 views
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Instagram

Instagram’s experimental “trial Reels” feature has been live for around six months now, and the platform is encouraging more creators to explore it as a way to improve content performance.


As illustrated in this example, trial Reels are shown exclusively to users who don’t already follow your account. This gives you early data on how a Reel might perform, based purely on its content—without influence from your existing follower base.


Importantly, trial Reels are not visible to your followers in the main Feed or Reels tab. The purpose is to offer an unbiased read on the quality and appeal of your content, while also giving you a shot at reaching new viewers within the app.


Some creators have even used this feature as a strategic growth tactic—showcasing their Reels only to non-followers. In some cases, they’ve found that repurposing older posts into trial Reels has helped them expand their audience.


There’s also a performance analytics angle.

Roughly 24 hours after posting a trial Reel, creators can access engagement metrics including views, likes, comments, and shares. By consistently creating trial Reels, you can compare performance across multiple videos and start identifying what resonates best with new viewers.


There’s a cap of 20 trial Reels per day, but within that limit, you can experiment and gather feedback to refine your content direction.


And it seems to be working:

According to Instagram, 40% of creators who tried the feature ended up posting Reels more frequently—and of those, 80% saw a boost in reach from users who didn’t already follow them.


So if you’re looking to test new ideas or grow your audience without impacting your main feed, trial Reels might be worth exploring.


Instagram Trial Reels

This feature can serve as a helpful guide when deciding what content to publish, and if a trial Reel performs well, you can quickly convert it into a standard Reel that’s shared with your followers.


It’s becoming a valuable addition to many creators’ Instagram strategies. According to Instagram, a growing number of users are using trial Reels to test audience response and refine their content approach.


Clearly, Instagram is eager to see more creators experimenting with the tool.

If you’re considering giving trial Reels a go, you’ll need to be using a professional account. However, Instagram has also noted that some non-professional accounts might gain access as part of ongoing testing efforts.


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