Meta Tightens Rules for Financial Advertising in India Amid Regulatory Shifts

Adshine.pro07/01/202531 views
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In response to increasing concerns over fraudulent financial promotions online, Meta is introducing stricter verification requirements for advertisers running securities and investment ads in India. The move comes as part of broader compliance efforts with new guidelines issued by the Securities and Exchange Board of India (SEBI).


Back in March, SEBI raised the alarm over a “rapid increase in frauds related to securities markets” proliferating across social media and digital platforms — including Facebook, Instagram, YouTube, WhatsApp, Telegram, and others. These scams typically masquerade as investment education, offering trading courses, seminars, or guaranteeing “risk-free” returns, often with deceptive testimonials.


To counter this surge, SEBI mandated that all advertisers in the financial sector must register on every digital platform they use for advertising. This registration must be tied to verified email addresses and mobile numbers listed in SEBI’s own SI Portal — a measure designed to increase accountability and curb digital exploitation.


Now Meta is building that requirement into its ad infrastructure.


In a statement, the company announced:

“Meta is updating its requirements for advertisers targeting users in India with securities and investment ads. All advertisers running such ads in India, including global campaigns, will need to verify the person or organization benefiting from and paying for the ad by providing their SEBI registration details.”


This requirement, Meta explains, will begin rolling out globally from June 26, 2025. Full implementation across all eligible advertisers is expected by July 28, 2025. Enforcement of compliance, however, will begin “as early as July 31st, 2025,” depending on when individual advertisers are prompted to complete the verification process.


Advertisers will be notified through Meta’s interface, with in-platform banners alerting them to upcoming verification obligations, such as “Verification required for securities and investment ads in India.”


Though it may seem a niche update, this shift carries significant weight for financial service providers — both domestic and international — seeking to engage Indian audiences. It’s also indicative of a larger trend: regulatory bodies stepping up digital governance to match the speed and sophistication of online deception.


As Meta adapts to regulatory pressure worldwide, these changes underscore the growing need for platforms to serve not only as vehicles for promotion but as enforcers of trust and transparency.


For advertisers, the message is clear: ensure compliance, or risk being cut off from one of the world’s largest and most dynamic digital markets.

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