Instagram Rolls Out Reels Watch History Feature

Meta has quietly added yet another “new” feature — one that feels distinctly familiar to anyone who’s ever used TikTok. Late last week, Instagram chief Adam Mosseri confirmed that the platform is introducing a “Watch History” option, giving users the ability to easily revisit videos they’ve previously viewed in the app.  As shown in the example screenshots, the new Watch History tab will appear under your profile’s Settings → Activity section, displaying a scrollable list of thumbnails for every video you’ve watched on Instagram over the past 30 days. So, if you’ve ever tried to show someone “that one video” you loved — but couldn’t remember who posted it — this should finally solve that problem. Mosseri explained: “If you go to ‘Profile,’ and under ‘Settings,’ under your ‘Activity,’ there’s ‘Watch History’ now, so you can see every Reel that you’ve ever watched. You can sort it from oldest to newest, or newest to oldest, you can go to a specific date or date range, and you can even filter it down to a specific person or account that posted that Reel. Hopefully now, you can find that thing you were trying to find but couldn’t before.” Well, to clarify — it’s not every Reel you’ve ever watched. The feature only tracks the last 30 days of activity. But still, it’s a welcome improvement for anyone who’s ever lost track of a clip they meant to revisit later. TikTok has long offered a similar feature, and honestly, it’s one of the more useful parts of that platform. We’ve all had those moments where we scrolled past something — a funny video, an interesting creator, or maybe a product that actually looked worth buying — only to forget to save it. Then, hours later, you’re frantically searching for it, typing increasingly desperate keywords to no avail. This new addition makes that experience a little less frustrating on Instagram. You’ll now be able to scroll through your personal watch history to quickly rediscover the content you’ve engaged with — no need to rely on vague memories or endless searches. In essence, Meta is borrowing yet another proven idea from TikTok — but in this case, it’s a genuinely practical enhancement that aligns with how users actually interact with Reels. It’s a small but valuable quality-of-life update that makes Instagram just a bit more intuitive. The feature is now rolling out as part of the latest version of the app. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

So what’s really happening with that TikTok–U.S. ownership deal that President Trump greenlit — but China hasn’t yet signed off on? According to U.S. Treasury Secretary Scott Bessent, everything is still moving forward as planned, and TikTok is on track to be transferred into U.S. ownership well before the latest enforcement deadline of the Protecting Americans from Foreign Adversary Controlled Applications Act — which is currently set for December 16, following President Trump’s fourth executive order delaying its implementation. Speaking on CBS’ Face the Nation over the weekend, Bessent confirmed that U.S. and Chinese negotiators recently met in Madrid and reached an understanding on the framework of the deal. As he put it: “I believe that as of today, all the details are ironed out, and that will be for the two leaders to consummate that transaction on Thursday in Korea.” Bessent expressed confidence that the agreement has been finalized with Chinese officials — though he also admitted that the breakthrough came only in the past few days. That makes Trump’s earlier announcement, in which he declared the deal “done” last month, somewhat premature. After all, Trump approving his own negotiating team’s proposal doesn’t make the deal binding if Beijing hasn’t agreed. In effect, the former president’s announcement simply confirmed that he liked what his team had come up with — not that China had accepted it. Still, semantics aside, Bessent insists that the TikTok sell-off appears set to proceed, provided Chinese officials indeed follow through on what he believes is their tacit approval of the White House’s framework. That said, none of this is yet certain. Even Bessent’s own remarks hinted at lingering uncertainty, suggesting that U.S. negotiators are not in a position to formally declare victory. And from China’s side, the signals are even more ambiguous. After the U.S. imposed new tariffs on Chinese imports earlier this month, Chinese officials have sharply criticized Washington’s approach, accusing the U.S. of using “national security” as a pretext for protectionism. As China Daily reported: “In spite of the national treatment concept fervently promoted by the U.S. (and other Western economies), the U.S. administration tends to view any successful Chinese business as a ‘national security threat.’” Chinese authorities have framed this as an attempt to shield American companies from competition rather than a genuine security measure. In that context, insiders suggest that Beijing may demand broader concessions in exchange for approving the TikTok sale — potentially tying the issue to unrelated geopolitical matters, such as the U.S. position on Taiwan. That would be an extraordinary move, but not an inconceivable one, given how Beijing often links commercial negotiations to national sovereignty concerns. All of which means that a TikTok deal remains far from guaranteed. China remains firmly opposed to a forced divestment and is unlikely to rubber-stamp any agreement that appears to capitulate to U.S. pressure without significant reciprocal gains. That said, there are signs that TikTok itself may be preparing for a shift in ownership and operational alignment with the Trump administration’s demands. Recently, the platform updated its data-sharing policies to allow for more direct cooperation with U.S. authorities, including the potential for law enforcement agencies — such as ICE — to access user information for investigations. If implemented, that could mark the first step toward deeper integration with U.S. governmental oversight, potentially paving the way for a smoother transition under new ownership. And if that happens, users could see subtle changes in the tone and nature of TikTok’s U.S. content ecosystem — perhaps with more political or government-aligned narratives appearing over time. For now, though, it’s still a waiting game. The decisive moment will likely come later this week, when both sides meet again in Korea to finalize terms. Whether China agrees — and what it will ask in return — remains the biggest question hanging over what could be one of the most consequential tech deals in recent history. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

While TikTok’s future in the U.S. remains uncertain, the platform is now finding itself entangled in yet another regulatory battle — this time with the European Union — as it faces a new wave of fines for failing to adequately control illegal content on its app. Late last week, EU regulators accused both TikTok and Meta of creating “burdensome procedures and tools for researchers to request access to public data,” effectively making it more difficult for watchdogs to scrutinize their platforms. According to The Financial Times, the EU had already moved closer to imposing penalties back in May, after provisionally determining that TikTok breached its rules by failing to maintain an ad library that allowed for proper oversight of online advertising. That investigation is now advancing, with the potential to result in hefty fines and stricter compliance obligations for TikTok moving forward. In response, TikTok has pushed back, arguing that the EU’s regulatory approach unfairly targets larger players while letting smaller platforms operate under looser oversight. The company stated: “To create a level-playing field and ensure consumers are protected wherever they go online, all online services not already subject to the DSA should also be required to take reasonable steps to assess and mitigate the risks of ‘persuasive design features’. This requirement should be proportionate to the specific risks posed by each online service, rather than ban certain design features as a whole.” Essentially, TikTok’s position is that inconsistent enforcement undermines consumer protection across the bloc. The company has even suggested the creation of a central EU enforcement authority to coordinate policy, manage cross-border cases, and ensure that digital laws are applied evenly across all platforms. “A more coordinated enforcement strategy and better collaboration with other relevant EU and national authorities (e.g., DSA and GDPR authorities) would support businesses in their ongoing compliance efforts,” the company added. TikTok’s broader argument is that it should not be penalized under what it sees as uneven regulatory enforcement, and that all platforms — regardless of their size or revenue — should face the same degree of scrutiny, based on their impact on users and public discourse. That’s not an unreasonable stance, but it’s unlikely to spare TikTok from another round of fines if EU regulators determine that the app has failed to meet transparency and compliance obligations. Europe’s tightening digital regulations have placed increasing pressure on all major tech platforms. TikTok has already been fined hundreds of millions of dollars for previous violations — including a $600 million penalty issued in May by the Irish Data Protection Commissioner for failing to protect user data, some of which was still being processed in China. Meta has faced similar fines, and given the scale and influence of both companies, EU authorities argue that these penalties are necessary to ensure meaningful compliance. Still, critics argue that the EU’s expanding data and content laws amount to a de facto digital services tax — one that allows European governments to extract billions from U.S.-based tech giants under the guise of regulation, rather than taxation. This sentiment helps explain why Meta has been engaging with the Trump administration to challenge such measures, and why TikTok is now advocating for regulatory reform — one that it says would apply more equitably across the entire digital ecosystem. Whether that argument gains any traction remains to be seen. For now, EU regulators show no signs of easing up, as they continue to investigate the broader impact of social media on user well-being — an inquiry that could add yet another layer of scrutiny for platforms like TikTok and Meta in the months ahead. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!