Instagram Levels Up Video Editing with Fresh Features in Edits App

Trying to improve your digital ad performance?Meta has some fresh insights that could help steer your strategy in the right direction.In a recent collaboration with AppsFlyer and Dentsu, Meta conducted an extensive analysis of high-performing app promotion ads — examining over 1.1 million creative variations. The goal? To uncover the emotional triggers, visual patterns, and user motivations that separate great ads from average ones, and to explore how generative AI is helping brands boost campaign results.While the study centers on app marketing, Meta has highlighted several key takeaways that can apply broadly to digital advertising.Start with the Creative FoundationsMeta recommends beginning with what it calls the “core creative building blocks.” These include:Vertical video (9:16 ratio) with soundEmotional storytelling, especially in the first few secondsFeaturing real human presenceText overlays to reinforce the messageAccording to Meta’s internal data, ads incorporating these elements deliver:16% lower cost-per-action (CPA)29% higher conversion rates11% greater reach across Reels, Feed, and StoriesHuman-centric, full-screen videos in particular stand out. Meta notes:“Reels that featured a person on screen with expressive audio achieved 8% more conversions per dollar compared to those that didn’t.”The storytelling piece is often the hardest to get right — but it’s key. It’s not just about describing what your product does, but showing why it matters in people’s lives.Variety in Creative = Better ResultsMeta also emphasizes the value of creative diversity. Campaigns that use a mix of formats and messaging types — rather than repeating the same style or narrative — can achieve:Up to 32% improvement in CPA9% increase in incremental reachThis aligns with the idea that different people respond to different formats, so showing variety helps broaden your audience and engagement.What About AI-Generated Creatives?As Meta continues to integrate generative AI tools into its ad platform, early results are promising. In internal tests, campaigns using AI-generated visuals saw:11% higher click-through rates (CTR)7.6% higher conversion ratesWhile results may vary depending on execution, the data clearly shows that AI tools — when used thoughtfully — can enhance ad performance rather than hinder it.In fact, Meta reports that over 4 million advertisers are now leveraging at least one generative AI tool each month to scale their creative production more quickly and efficiently.Final ThoughtsThough the primary report focuses on app-specific marketing, the insights are widely applicable. Meta’s findings offer a strong signal on what creative trends are resonating right now — and how you can better align your ad strategies with what’s working in the broader ecosystem.From human-driven storytelling to AI-powered scale, the key is balancing emotional resonance with smart creative variety. If you do that well, you’re more likely to stand out — and convert.📢 If you're interested in Facebook-related solutions, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Meta has announced an expansion of its AI-powered ad control options, giving advertisers more flexibility to define specific campaign goals within its automated systems. These updates are part of Meta’s broader vision to enable fully automated ad campaigns—where all a marketer needs to do is provide a product URL, and Meta’s AI will handle everything from creative development to audience targeting and campaign deployment, all within a set budget.These new features represent another step toward that goal.To start, Meta is introducing enhanced Value Optimization parameters, allowing advertisers to more precisely align campaigns with desired outcomes based on business value.Here’s what’s being added:ROAS Optimization: Advertisers can now optimize campaigns for Return on Ad Spend (ROAS), targeting higher-value conversions rather than broader reach.Profit Margin Targeting: By sharing product-level profit data via the Conversions API, advertisers can enable Meta’s AI to focus on high-margin products, maximizing profitability through smarter targeting.Non-Purchase ROAS Events: Meta will now allow optimization for return on specific non-purchase actions—like acquiring new customers or driving subscription sign-ups—giving advertisers more nuanced performance metrics.Essentially, these features introduce a more flexible and business-aware approach to ad optimization, allowing for deeper targeting based on actual revenue drivers, rather than just surface-level conversion events.In addition, Meta is expanding support for incremental and multi-touch attribution. This allows advertisers to share more detailed attribution insights—like whether a specific click resulted in a conversion—through integrations with analytics partners like Adobe Advertising, Northbeam, Rockerbox, and Triple Whale.With this data, Meta will begin testing a new Custom Attribution feature, which lets advertisers feed third-party measurement data into Meta’s optimization engine. This enables Meta’s systems to adapt based on how advertisers define success in their external analytics platforms.Lastly, Meta is widening access to its Value Rules feature. This allows advertisers to assign greater value to specific customer segments within Ads Manager.For example, if a brand knows a certain age group tends to have higher lifetime value, they can set rules to automatically bid more aggressively for users in that segment. This kind of contextual input helps Meta’s systems better understand which audience interactions deliver the most long-term value.In short, these tools represent a shift toward hybrid automation, where advertisers provide business-specific insights and Meta’s AI takes care of execution and optimization. While the end goal is full automation, Meta still needs strategic human input to guide its AI in the right direction—particularly when it comes to nuanced variables that aren’t immediately visible in raw campaign data.Over time, AI may be able to extract this kind of insight directly from your CRM or sales platform, and Meta is likely developing such capabilities. But for now, human intervention remains essential to ensure campaigns are targeting the right goals and delivering real business outcomes.In many ways, the future of advertising may lie in how well marketers can guide these AI tools—not by building the ads themselves, but by teaching the system what really matters to the business.📢 If you're interested in Facebook-related solutions, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Instagram is currently working on a new in-app teleprompter feature within its Edits app, aimed at helping creators deliver more natural and confident on-camera performances.As revealed by app researcher Alessandro Paluzzi, the Edits app will soon include an in-stream rolling text display—essentially a built-in teleprompter that shows your script directly on the screen.Users will be able to control the text speed and adjust font size, allowing for a more personalized and comfortable recording experience.This feature could significantly improve the delivery of spoken content, making videos feel smoother and more authentic. Anyone who’s watched on-screen talent glance awkwardly off-camera at cue cards knows how distracting it can be—think “Saturday Night Live,” where cast members often read lines just slightly off-angle from the camera lens.By placing the script just below the phone’s front camera, creators will be able to maintain eye contact with the viewer, creating a more engaging connection—no more cardboard notes or extra apps required.And since videos featuring people tend to perform better in terms of engagement, this update could prove to be a valuable tool for creators looking to elevate their content.Instagram recently confirmed the upcoming teleprompter feature in an interview with Wired, noting that it’s just one of several enhancements the Edits app team is developing.Most of these features, Instagram explained, will debut in the Edits app before potentially expanding to the main Instagram platform. The idea is to position Edits as a go-to solution for advanced video creation.Among the other updates in development: AI-powered features like background generation and even the ability to reimagine your original footage in different settings or as different character types.While those AI effects still have a somewhat artificial look, they’re rapidly improving—and when combined with tools like the teleprompter, they represent a major step forward in democratizing high-quality content creation.📢 If you're interested in Facebook-related solutions, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!