Instagram Expands Creative Canvas With 3:4 Image Support

Here’s a small but potentially useful update from Instagram.
The platform now supports 3:4 aspect ratio photos, which aligns more naturally with the native format of many smartphone cameras.
As shown in the recent examples, when posting an image to Instagram in the 3:4 format, it will now be displayed as is—without stretching or cropping—providing a more accurate and faithful presentation of the original photo.
According to Instagram, via the Instagram Creators channel:
“Going forward, when you upload a 3:4 image, it’ll now appear exactly as you shot it. This works with both single-photo posts and carousels.”
While this change might not matter much to the average user, it could be a noteworthy update for those of us paying close attention to visual presentation and detail in our posts.
Instagram also clarified that 1:1 (square) and 4:5 aspect ratio formats remain supported. The addition of 3:4 simply gives us another creative option to consider when designing content.
Still, video continues to dominate on Instagram.
Over the past few years, the platform has made it clear that it's moving away from being a photo-centric app. Video and messaging now drive the majority of engagement, and this trend has only intensified recently. In fact, over half of the content in Instagram feeds is now comprised of AI-recommended Reels.
Reels help retain user attention for longer, and messaging continues to be a primary form of interaction—making static images less central to the platform's overall strategy.
That said, photo posts still play a key role in engagement, especially within close-knit social circles. Many users still share photos regularly, and for certain brands or creators, they remain an important part of the mix. But if maximizing reach is our goal, images likely won’t be the primary focus.
Still, this update adds another dimension to consider—and more flexibility—for evolving our Instagram content strategy.
📢 If you're interested in Facebook-related solutions, don't hesitate to connect with us!
🔹 https://linktr.ee/Adshinepro
💬 We're always ready to assist you!