Google Reveals 2025’s Search Trends Ahead of Halloween

Adshine.pro10/10/20254 views
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Curious about what’s trending for Halloween this year—and maybe looking for a little inspiration for your own spooky season ensemble?

 

Google’s got you covered.

 

The company has just released the latest edition of its annual “Frightgeist” report, an interactive overview of the top Halloween-related search trends. The mini-site compiles real-time data from Google Search to reveal what people are most interested in this season—from costumes and party food to makeup, décor, and even pet outfits.

 

Yes, you read that right—trending dog costumes are part of the mix:

 

Google Frightgeist 2025

 

The site offers a snapshot of all the major Halloween search trends, making it a handy resource for anyone planning their costume, organizing an event, or crafting a themed marketing promotion.

 

Google Frightgeist 2025

 

And as for what’s hot this year? There’s definitely a clear pattern emerging. Outside of the quirky “K-Pop Demon Hunters,” other rising costume favorites include Labubu, Chicken Jockey, Elphaba from Wicked, and The Lorax.

 

Frightgeist also features trending couple costume ideas, as well as sections for Halloween makeup looks and home décor, the latter being a new addition this year. (For the record, the ever-popular 12-foot skeleton still reigns supreme.)

 

For brands and marketers, this data could be gold. These trends highlight what people are searching for and planning around, offering insights you can use to tailor your campaigns or themed promotions toward the cultural pulse of the season.

 

Google Frightgeist 2025

 

The site even includes an interactive costume map, based on U.S. search activity, allowing users to see what’s trending in specific states. Unfortunately, the tool is limited to U.S. data for now—so international audiences will have to make do without regional insights.

 

Still, Frightgeist remains a fascinating glimpse into how people are preparing for Halloween 2025.

 

And honestly, the theme feels pretty straightforward this year: go all-in on K-Pop Demon Hunter aesthetics and you’ll probably fit right in. But then again, there’s always room to stand out—so maybe use these insights not to follow the trend, but to twist it into something uniquely your own.

 

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