Facebook to Shut Down Its Gaming Creator

Facebook’s on-again, off-again romance with gaming streamers appears to have cooled once again, as the platform confirmed it will retire its “Gaming Creator Program” in 2026.
Launched in 2018, the Facebook Gaming Creator Program was designed to give gaming streamers an edge—offering them early access to new features, closer communication with Facebook’s support teams, and tools to boost monetization through live-stream donations.
But now, Meta is scaling things back, rolling gaming creators into its broader, all-encompassing creator monetization ecosystem.
As Facebook explained:
“The Facebook Gaming Creator Program is going away in 2026. Dedicated partner support for this group will no longer be available starting 10/31/2025. Creators will still be able to use monetization tools until the Facebook Gaming Creator Program ends in 2026. We encourage you to check out other ways to earn money on Facebook, like monetizing eligible content through Content Monetization and earning directly from your fans on Facebook Subscriptions.”
In other words, monetization itself remains intact. Gaming creators can still earn from their Facebook audiences through Meta’s other creator programs.
However, what’s shifting here is the company’s emphasis. It’s clear Meta no longer sees gaming as a strategic focus, hinting at declining traction in this area.
That’s a notable change considering that, back in 2021, Facebook Gaming actually surpassed YouTube Gaming in total hours watched—an achievement that spurred a major push to attract more streamers, build gaming-specific fan groups, and refine monetization tools for that niche.
But the rapid ascent of Reels has clearly reshaped Facebook’s internal priorities. With short-form video now driving the app’s biggest engagement growth, gaming seems to have been quietly sidelined, while YouTube and Twitch continue to dominate the live-streaming battlefield.
It’s yet another reminder of how fluid Facebook’s priorities can be—and how creators depending heavily on one specific program may find themselves caught off guard by strategic pivots.
To be fair, most gaming streamers likely saw this coming. Engagement around gaming content on Facebook has been waning for some time. Still, it’s a useful case study in platform dependency: when business objectives shift, creator tools can vanish or be restructured overnight.
That said, gaming creators aren’t being left entirely in the cold. If you already have a loyal community on Facebook, your fans can still donate and support you as before.
But those extra perks—the dedicated support, early access, and specialized resources—will soon be relics of the past.
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