Facebook Cracks Down on Copycats - Unoriginal Content to Lose Visibility

The updates keep on coming for Meta’s video editing app “Edits,” with the tool getting three new features to help creators customize and maximize their video content.First off, Edits is getting a new royalty-free music discovery option, which will make it easier to find music that you can use (without losing monetization) to accompany your clips.As you can see in this example, the new listing is being added to the existing music discovery element, with creators now able to switch over to the “Royalty free” tab to select from a listing of tracks that they can use without licensing.Which will save you headaches if you want to promote your posts, as you won’t have to re-create them without commercial music.Edits is also adding a new keyframe editing feature for more precise editing.As you can see in these example screens, the updated keyframe editing display will make it easier to apply stickers, text and cutouts with precision, providing more creative options within your process.Edits added keyframe editing last month, which enables you to hone in on more specific elements in video playback.The updated keyframe editing options are being rolled out on iOS only at this stage.And finally, Edits is getting another 10 new voice effects, so you can make yourself sound like a ghost, a robot, and more.Edits also expanded its voice effects back in May as well, with these new options giving you more creative considerations for your video clips.It’s been pretty interesting to see how Edits continues to add more features and options, which Meta did pledge to do at launch. Though social apps claim a lot of things when they first release a product, so the fact that Meta has followed through on this, and released weekly feature updates for the app, is significant.Of course, video is the best-performing content type across both Facebook and Instagram, so it makes sense for Meta to encourage more video posting where it can. And definitely, Edits will help in this respect, with a growing array of creative options that can help more people create interesting, engaging video content.These updates are available in the latest version of the Edits app.  📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

As governments around the world consider stricter legislation to safeguard minors online, Meta is laying the groundwork for a more expansive rollout of its video selfie age verification system—an initiative that could soon become a core element of the platform’s access protocols.A recent update to Facebook’s Help Center signals this shift, with the language around age verification becoming more direct and policy-driven. According to the updated guidance:“If you are under 18 and trying to change your age on Facebook to over 18 or access a Facebook feature or product intended for adults, you will be asked to give us additional information to help verify your age.”To verify age, users will have two options: submit a government-issued ID, or take a video selfie, which will be analyzed by a third-party vendor. Meta notes: “If you choose to take a video selfie, we partner with vendors who use technology to estimate your age. After you’ve taken a video selfie, we’ll share an image from that selfie with the vendor. Our vendors’ technology only estimates age. It can’t identify specific people.”The tech powering this initiative comes from Yoti, a digital identity company that Meta has partnered with in selected regions over the past year. Now, all signs point to Meta preparing for a global expansion of this verification tool—an effort driven by a mounting wave of child safety laws. Take the U.K.’s new Online Safety Act, for instance, which mandates that platforms actively block underage users from accessing adult content. Australia is also inching closer to legislating age restrictions on social media, while France, Greece, Denmark, and other EU nations have voiced support for similar measures, advocating stricter access frameworks and legal penalties for non-compliance.Meta, interestingly, is not resisting this wave of regulation. Earlier this month, the company issued a formal statement endorsing the proposal for a Digital Majority Age across EU member states—effectively supporting the idea of restricting social media access to users 15 and older, with the potential for that threshold to rise to 16 after further consultation.At face value, it may seem counterintuitive for a company like Meta to back measures that would reduce its user base and risk fines for non-compliance. But such a stance likely reflects a strategic calculation. By proactively aligning with regulatory trends, Meta not only stays ahead of legal pressure but also shores up its reputation as a responsible tech leader—especially as scrutiny around child safety on social platforms intensifies globally.And this is where video selfie verification plays a pivotal role.If proven reliable and scalable, it could become a de facto standard for age-gating in the tech industry—offering regulators a tangible enforcement mechanism and giving platforms a defensible method for compliance. As the technology matures, we could see more countries pushing for biometric or AI-driven verification systems, making them mandatory for app access among younger users.For smaller platforms and startups, however, the prospect of implementing such sophisticated infrastructure presents a significant hurdle. Unlike Meta, they may not have the resources or partnerships to scale video-based verification systems, potentially putting them at a regulatory disadvantage. Meanwhile, companies like X (formerly Twitter), which have actively pushed back against increasing moderation demands, could find themselves in even greater conflict with emerging global standards.Still, the underlying objective—protecting children from inappropriate content—has broad bipartisan support, particularly in light of ongoing research into the harmful effects of social media on younger audiences.Whether video selfies become the norm or serve merely as a transitional solution, Meta’s direction is clear: it intends to lead in this space, shaping how the next generation of online safety laws are implemented and enforced.The first step? Ensuring its infrastructure is ready—not just for the current moment, but for the regulatory landscape that’s rapidly taking shape.📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

In a significant move to champion creative authenticity, Facebook has announced a major algorithmic shift aimed at suppressing unoriginal content—and giving a much-needed boost to creators who generate their own material.The goal is straightforward: ensure that credit, engagement, and monetization benefits go to those who actually create, not those who simply copy and repost.So, what exactly qualifies as unoriginal under this new policy?According to Facebook:“Unoriginal content reuses or repurposes another creator’s content repeatedly without crediting them, taking advantage of their creativity and hard work. We love it when creators reshare content, add commentary in a reaction video or join in on a trend, adding their unique take. What we want to combat is the repeated reposting of content from other creators without permission or meaningful enhancements.”In essence, transformative content—such as commentary, parody, or creative reinterpretation—is still welcomed. What Facebook is targeting is the mass replication of content—word-for-word, frame-for-frame—without attribution or added value.It’s a move that not only supports the creator community but also aligns with user engagement goals. After all, platforms thrive when users are exposed to fresh, meaningful, and authentic content—not endless reposts of the same viral clip.To enforce this change, Facebook is introducing tangible penalties for repeat offenders. Accounts found to be systematically recycling content without credit or enhancement will see their distribution throttled and risk losing access to Facebook’s monetization programs.The company adds:“In addition, if our systems detect duplicate videos on Facebook, we will reduce the distribution of the copies so that original creators can get the visibility that they deserve. We’re also exploring ways to provide proper attribution to creators. For example, we’re testing adding links on duplicate videos that point viewers to the original piece of content.”This follows a broader trend among social platforms to curb copycat behavior. YouTube has recently rolled out similar updates to combat “mass-produced and unoriginal” content, particularly in response to the rise of low-effort, AI-generated videos that mimic popular creators.TikTok, too, has faced a surge of deepfake and synthetic content designed to replicate the tone, style, and visuals of viral influencers. While Facebook hasn’t cited AI clones specifically, the implications are clear—this update is part of a wider crackdown on inauthentic duplication in the age of algorithmic manipulation and generative content.Meta’s move also builds upon its ongoing effort to elevate original voices across its ecosystem. Instagram, for example, began de-emphasizing aggregator accounts in its recommendations last year, and has continued to favor fresh content over reposts where possible.The aim is to restore fairness to the creator economy. By giving priority to the source, not the copy, Facebook hopes to better reward originality—and reduce the incentive to siphon traffic through plagiarism or unauthorized reposts.For creators, this could be a turning point.And for those wondering why their reach may be diminishing, Facebook offers a diagnostic tool: the Professional Dashboard. Post-level insights available there can reveal whether any distribution penalties have been applied to your content.In a digital environment where AI tools can reproduce content with alarming speed and accuracy, Facebook’s latest update sends a clear message: originality still matters.📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!