The Ultimate Guide to Designing Ads That Convert on Facebook & Instagram!

Meta’s adding some new elements to its paid verification offering for brands, including a sneaky new in-app warning that’ll push more businesses towards subscribing to its blue tick subscription service.First off, Meta’s testing out a new option that will enable Meta Verified profiles to tag their content as “Original”, which will then see all reposts linked back to the original content.As you can see in these example screens, Meta Verified subscribers will now see a new “Request original credit” toggle in their post creation options, which will enable them to request a human review to then flag that this specific post was originally posted by their account. That’ll then mean that any usage of that content in other posts will include a link back to the original creator profile, which could be good for brands looking to encourage participatory content, essentially giving them another promotion option through any additional takes on the post.For example, a brand could run a competition where users are encouraged to create their own version of a new promotion. With this setting, every single re-creation would then be linked back to the brand’s profile, which, depending on the popularity of the concept, could give your brand awareness efforts a big boost.It’s an interesting addition either way, and another carrot to get more people paying for Meta’s verification package.Though “verification” in this sense no longer means what it once did. It used to be that the verification checkmark signaled a notable brand or entity, a symbol of popularity to some degree, helping to combat impersonation.But now, anyone can buy one, so it’s not really an indicator of notoriety, though Meta does want to ensure that it remains a viable option for proving identity.On this front, Meta says that it’s testing a new in-stream pop-up that will warn users when they’re engaging with profiles that are not verified.As per Meta:“People report the verified badge is a helpful signal when deciding whether to engage with a business they don’t already know. To help people more easily assess whether a business account is Meta Verified before engaging, we’re testing new in-app education that more clearly tells people when a business account is not yet Meta Verified.”So, essentially, Meta’s going to warn users when they go to contact a non-verified business profile that this business may not be trustworthy, because it’s not verified.That’ll get a lot of businesses to seriously consider its blue tick option, because if people are being warned not to engage with non-verified accounts, that could have a big impact on your Facebook and IG opportunities.It’s a somewhat sneaky move by Meta, considering that the vast majority of businesses aren’t currently paying for its add-on verification service (based on Meta’s performance reports, it looks like around 7.7 million people/brands in total have signed up to the program). But if it pushes more businesses to sign-up for its paid subscription service, that’s obviously a win for the company, and there is some level of actual verification within Meta’s sign-up process, as opposed to X, which does little to no checking on who its “verifying.”So Meta can justifiably use this as a lever to warn users about engaging with non-verified accounts, and that will get more people to pay for its add-on blue tick program.And there are, of course, other benefits as well. Meta says Verified subscribers are seeing more engagement, due to increased in-feed recommendations, and appearing near the top of search results.So there are other reasons that you might want to sign-up anyway. And with the basic package starting at $21.99 per month per Facebook Page or Instagram account (or $34.99 a month for both), these new pushes will no doubt spark more interest.But it feels a little disingenuous, while it’ll also only take one mistaken verification to seed distrust in the whole program.But it’s another path for Meta to bring in more revenue, so it’s no surprise to see it looking to boost take-up. Meta says it will be testing its new warnings on engagement with non-verified accounts “with a small subset of our community over the next few months.”📢 If you're interested in Facebook-related solutions, don't hesitate to connect with us!🔹 Telegram🔹Facebook💬 We're always ready to assist you!

After months of previews, Instagram has now launched its new video editing app, which it’s creatively titled “Edits.”Essentially, Edits is Instagram’s answer to CapCut, the video editing platform published by TikTok owner ByteDance, with Instagram helpfully offering a replacement for CapCut in case TikTok actually does end up getting banned in the U.S.As explained by Instagram:“The process of making videos can be challenging, often requiring multiple apps and complicated workflows. With Edits, you now have a dedicated space with powerful capabilities for video creation.”An all-in-one video creation platform, at launch, Edits will offer the following options.Multi-channel editing – Edits will provide a timeline with multiple video streams for editing your clips.Project management – Within the Edits app, you’ll be able to manage multiple vide projects at once, all easily accessible via a “Projects” tab.Notes – Instagram says that there’s also a dedicated function enabling note gathering for future projects: “Jot down ideas for new videos and add notes to your saved reels.”Reels trends – You’ll also be able to search for trending Reels and audio via the app, to help guide your creative direction.Longer video – When capturing video via Edits, you’ll be able to film clips up to 10 minutes in length (currently, in the Instagram app, you can only capture a video up to 3 minutes long, though you can upload longer clips).Video effects – You’ll be able to use IG’s green screen effect in Edits, as well as cutouts, which isolates people or objects. Instagram’s also adding an option to animate still objects or elements with AI.Export (without watermark) – A key feature, you’ll be able to upload direct from Edits to IG, or download your videos for posting in other appsOther elements – You’ll also be able to add captions, royalty-free music, while you’ll also be able to view all of your content analytics in the app.A handy package of core features, while Instagram is also looking to add more editing elements to help creators maximize their content.Keyframes will enable creators to edit specific elements within their clipsExpanded AI features will allow creators to completely change the setting of their videos via AI generationInstagram’s also developing advanced collaboration features so you can work with others on your content.It’s also developing new fonts, text animations, transitions, voice effects, filters, and sound effects, all of which are likely to come to Edits first before being potentially added to the main app.So again, a lot of handy features, which will give you a lot more options for editing your IG clips.Though some of them you may have to pay for. The initial version of Edits will be made available for free, but IG chief Adam Mosseri recently noted that it may have to charge users for some AI features, in particular, due to the additional cost of compute.Instagram hasn’t clarified this element as yet, with all users able to access the app using their IG login to begin with. And Mosseri did also note that they want to keep as many features available for free as possible, so it looks like it should, overall, be a valuable, powerful addition.And given that it’s free, it’s definitely worth a look.Edits is available from today in both the App Store and Google Play Store.📢 If you're interested in Facebook-related solutions, don't hesitate to connect with us!🔹 Telegram🔹Facebook💬 We're always ready to assist you!

As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update on how its AI tools are helping advertisers improve campaign performance, while also highlighting its latest “Advantage+ Creative” AI ad options.Advantage+ Creative enables Meta’s AI tools to generate multiple creative options for your campaigns, in order to reach different audiences with your content.With Meta’s AI ad tools, you can now change the background of an image, adjust aspect ratios, revise ad copy, etc., making it easy to generate multiple versions of your promotions.And those creative variations are driving results, with Meta noting that, on average, campaigns that utilize AI background image generation have resulted in an 11% higher click-through-rate.Advantage+ Creative then enables Meta’s system to utilize these variations to expand what it displays to each individual user.As explained by Meta: “In the past, advertisers relied heavily on targeting specific demographics, interests, and behaviors to reach their desired audience. However, with the rise of AI-enabled advertising tools, the focus has shifted from niche targeting to creative diversification as the best lever to find the most relevant audiences. By uploading multiple creatives with different themes and messages, businesses can leverage Meta’s AI to test and optimize their ads at scale. This unlocks new opportunities for reaching relevant customers and in some cases, even finding new audiences they might not have realized would be interested in their product.”The system uses Meta’s Andromeda AI ad targeting process to better personalize the ads that are shown to each user, by choosing from a range of creative variations.So, easier ad creation, and improved targeting, aligned to each individual users’ preference.This is just one way in which Meta’s automated ad tools are improving with AI, facilitating improved ROI for many ad partners.Meta says that all of its AI ad options are helping to drive improved performance, including:Advertisers who adopted opportunity score recommendations saw a 5% median decrease in their cost per result.Meta says that for every dollar spent on its AI-enabled Advantage+ products, advertisers generate on average $4.52 in revenue for their businesses: “An increase of 22% compared to business as usual campaigns.”On average, advertisers are seeing 9% lower cost per action when using the new streamlined setup for Advantage+ sales campaigns.There’s a range of potential benefits, and definitely, advertisers are reporting better results when using Meta’s AI ad tools.Could be worth considering for your approach, utilizing Meta’s advancing ad targeting and creative options to drive your ad spend.You can read more about Meta’s evolving AI ad options here.📢 If you're interested in Facebook-related solutions, don't hesitate to connect with us!🔹 Telegram🔹Facebook💬 We're always ready to assist you!