Meta’s Billions Made from Scam Ads
Adshine.pro11/08/202510 viewsAccording to a new investigation by Reuters, Meta may be generating roughly 10% of its annual revenue — around $16 billion — from scam ads and illicit promotions, a figure that paints a troubling picture of the company’s ad ecosystem.
According to a new investigation by Reuters, Meta may be generating roughly 10% of its annual revenue — around $16 billion — from scam ads and illicit promotions, a figure that paints a troubling picture of the company’s ad ecosystem.
Reuters reports:
“On average, one December 2024 document notes, the company shows its platforms’ users an estimated 15 billion ‘higher risk’ scam advertisements – those that show clear signs of being fraudulent – every day.”
To regular users of Facebook and Instagram, this likely won’t come as a surprise. Complaints about scam ads and misleading promotions have been widespread for years, yet user reports often go unanswered, seemingly lost in the system.
At Meta’s enormous scale, it’s understandable that not every complaint receives a personal response. However, the leaked documents suggest something far more concerning — that Meta is fully aware of the problem and may even be turning a blind eye because these scam campaigns are so profitable.
And that’s a serious issue for legitimate advertisers as well.
Charts like this one illustrate the problem clearly:
Ad costs continue to climb, reflecting growing competition for placement. That means scam advertisers — who are buying inventory just like everyone else — could be inflating the cost of ads for legitimate businesses, essentially driving up Meta’s overall revenue from this fraudulent segment even further.
The documents also outline another disturbing detail:
“The documents further note that users who click on scam ads are likely to see more of them because of Meta’s ad-personalization system, which tries to deliver ads based on a user’s interests.”
In other words, if you fall for one scam ad, Meta’s algorithm could end up feeding you even more of them.
It’s a deeply damaging report for the company, especially given that Meta apparently only removes scam ads when its system can confirm with 95% certainty that they are fraudulent — an almost impossibly high threshold for automated detection.
Meanwhile, the human cost of scams continues to soar. Data from the Global Anti-Scam Alliance shows that in 2024 alone, victims around the world lost at least one trillion dollars to online fraud. Its 2025 Global State of Scams report found that 23% of adults worldwide have lost money to scams — a number that rises to 41% in South America and Africa.
Given those statistics, and Meta’s dominant global presence, it’s almost inevitable that regulators across multiple regions will now begin scrutinizing these findings more closely.
Meta, for its part, has denied the allegations, arguing that the leaked documents were never intended for public view and don’t accurately reflect the company’s full efforts to combat fraudulent advertising. The company also cited improvements to its scam detection systems, claiming that user reports of scam ads dropped by 58% in 2025 compared to previous years.
If true, that would suggest some progress. Still, it’s hard to overlook how damaging this revelation could be to Meta’s reputation — especially if regulators determine that the company knowingly tolerated scam activity for financial gain.
Should that happen, Meta could face heavy fines, though whether those penalties would outweigh the billions it allegedly earns from such ads remains to be seen.
Ultimately, this controversy lands at a time when Meta is already under intense scrutiny over data privacy, misinformation, and AI expansion. A fresh scandal of this scale could further complicate its push into new technologies — unless, of course, Zuckerberg’s rekindled ties with Trump manage to soften the blow and keep regulators at bay.
Either way, this story is far from over — and the next round of investigations could define just how accountable one of the world’s most powerful tech companies truly is.
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