Meta Turns Marketplace Into a Smart Shopping Engine!

TikTok has been quietly testing the feature on select profiles for months, and recent signs suggested a broader rollout was imminent. Today, that becomes official: TikTok is introducing its new broadcast-style messaging tool, “Bulletin Boards,” giving creators another direct channel to communicate with their audience.  As shown in the example, Bulletin Boards function as a one-to-many messaging stream, much like Instagram’s Broadcast Channels. Creators can post short updates in the form of text, images, or videos, offering a compact, centralized feed for announcements. Visitors to a profile can opt in to receive updates from a creator’s Bulletin Board, creating another layer of engagement and a more dependable way for creators to highlight important news. The feature first surfaced in testing back in June, and TikTok quietly updated its support documentation earlier this month—an early signal that a wider release was underway. Now the rollout is happening, but there’s a catch: only profiles with more than 50,000 followers will gain access. That restriction means the launch isn’t quite universal, but for creators who meet the threshold, it’s a notable new tool. Eligible users can set up a Bulletin Board directly from their Inbox, with the option to assign a name and write a short description.  Creators can also choose whether or not to display the Bulletin Board on their profile, allowing them to position it as a more exclusive communication channel if desired. Fans can join a creator’s Bulletin Board simply by tapping the link displayed on the profile. According to TikTok: “Simply go to that creator’s profile page, and click the bulletin board’s name under the creator’s bio. After a follower chooses to join a creator’s bulletin board, they will receive notifications in their inbox whenever that creator posts, to which they can react with emojis, making it a simple, streamlined way for creators to communicate at scale.”  For creators, the feature offers a focused way to keep followers informed about key updates, while also aligning with the broader trend of users shifting more of their social interactions into private or semi-private messaging spaces. It also reinforces fan relationships inside TikTok itself, giving creators a frictionless way to reach their most engaged audience. The requirement of 50,000 followers sets a high bar, so access will be limited. Still, for those who qualify, Bulletin Boards could become a valuable, high-signal communication tool. TikTok says the feature is rolling out to all creators aged 18 and over who meet the 50k follower minimum. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Facebook is rolling out a new wave of Marketplace enhancements aimed at making it easier for users to browse and shop second-hand listings — including curated item collections, collaborative chats, AI-assisted questions, and more. But while these additions promise a smoother shopping experience, they may also introduce new frustrations for sellers who now face increasingly informed, AI-prompted buyers. Marketplace has long been one of Facebook’s strongest engagement engines, drawing users back repeatedly and opening the door for more ad opportunities inside the app. According to Facebook: “Every day, one out of four Facebook young adult daily active users in the U.S. and Canada come to Marketplace, and we’re making it easier for them to find what they’re looking for. Whether finding and furnishing their first apartment, buying their first car, or looking for a perfect first-date outfit, our newest updates will help make their Marketplace experience even more fun, useful, and social.” A quarter of young adult users is undeniably significant — though, to be fair, Facebook also heavily surfaces Marketplace recommendations throughout the feed, nudging people toward those listings. What isn’t clear is how many Marketplace browsers actually convert into buyers, especially since most deals are completed off-platform, making it difficult for Facebook to measure precise outcomes. Still, interest is clearly high, especially among younger audiences. To build on that momentum, Facebook is adding a series of tools intended to simplify the discovery and shopping process. The first major update is a new “Collections” feature, allowing users to save Marketplace listings into themed groups.  Similar to a Pinterest board, users can now organize saved items under a custom name and even share the collection with friends. Facebook is also experimenting with a “Collaborative buying” option that lets users bring another person into a Marketplace chat.  This could make coordinating pick-ups or evaluating bigger purchases easier, though it may also open the door for buyers to team up and push sellers for lower prices — a scenario that could quickly become irritating. Sellers can technically exit the chat, but the feature still creates potential friction. Facebook is also enabling reactions and comments directly on Marketplace listings, giving its algorithm more signals about user interests. But public comments, once again, could add pressure on sellers who already navigate a high volume of inquiries. Another notable addition is Facebook’s test of AI-guided questions that suggest what buyers should ask when evaluating an item. This is especially relevant for high-value categories like vehicles, which will now include AI-generated insights as well.  All of this may be convenient for buyers, but it could also mean sellers face far more detailed — and sometimes nitpicky — questions. Anyone who’s ever tried to unload old furniture on Marketplace knows the barrage of messages can already be exhausting, even without a layer of AI turning every shopper into a hyper-informed expert. The final update is a refreshed checkout experience for shipped items, designed to make costs and order tracking clearer. “Buyers will now see total costs — including shipping and tax — upfront, and receive notifications as order status changes. This ensures clarity at every step and makes it easier to buy from sellers no matter their locations.” In other words, Marketplace purchases are becoming more eBay-like, with automated calculations and clearer transparency built into the flow. Overall, these updates should make browsing and buying on Marketplace more intuitive — though sellers may feel the added strain from more opinionated, AI-assisted shoppers. Still, given Marketplace’s enormous volume of daily activity, these changes matter, especially as Meta looks to expand the role of Marketplace ads and enhance user trust in on-platform shopping. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Reddit has unveiled a new integration with WooCommerce, giving merchants the ability to directly connect their product listings with Reddit ads and view real-time performance data, all from within their WooCommerce dashboard. As illustrated in Reddit’s example, this latest update allows WooCommerce merchants to seamlessly feature product details and prices within Reddit ad placements, automatically syncing with their store inventory to ensure accuracy and up-to-date information. According to Reddit, the integration introduces 1-click signals and catalog syncing, streamlining the process for merchants to identify and act on new sales opportunities across the platform. Reddit explained: “People turn to Reddit with intent at every stage of the purchase journey. They research products, compare options, and seek community-driven recommendations. Reddit consistently ranks as the most trustworthy platform for guiding purchase decisions, giving WooCommerce merchants a unique opportunity to reach consumers in a credible environment — right at the point of decision-making, just in time for the holiday season.” This update simplifies how WooCommerce merchants can expand their campaigns onto Reddit, while offering deeper insights into audience behavior and intent signals through an automated connection with the Reddit Pixel and Conversions API (CAPI). Once linked, merchants can head straight to Reddit Ads Manager to leverage their WooCommerce product catalog and launch Dynamic Product Ads and Conversion campaigns tailored to Reddit’s community-driven environment. The timing couldn’t be better. As the holiday shopping season approaches, Reddit is becoming an increasingly influential part of the buyer’s journey — not just as a social network, but as a trusted hub for product research and consumer opinion. Indeed, Reddit has evolved into a goldmine of real-world insights, where users share personal reviews, product feedback, and shopping advice across thousands of niche subreddit communities. And with Reddit’s growing role as a data source for AI-powered tools and chatbots, this new WooCommerce integration could also help merchants surface their listings across more digital touchpoints — driving awareness, trust, and ultimately, more conversions. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!