Meta Drops Expert Tips to Help App Advertisers Dominate the Holiday Rush

This development is particularly notable against the backdrop of Meta’s enormous and ongoing investment in AI data centers worldwide. Today, hardware leader Arm has revealed a new partnership with Meta—an alliance designed to expand and optimize the systems that power Meta’s recommendation engines across its suite of apps. As Arm explained in its announcement: “Arm and Meta have announced a strategic partnership to scale AI efficiency across every layer of compute – spanning AI software and data center infrastructure – to enable richer user experiences to billions of people worldwide. From milliwatt-scale devices powering on-device intelligence to megawatt-scale systems training the world’s most advanced AI models, the collaboration will enable AI across multiple types of compute, workload, and experiences that power Meta’s global platforms.” In other words, rather than relying entirely on its own infrastructure and in-house advancements—including its custom AI chip development—Meta is teaming up with Arm to strengthen its recommendation engines, using Arm’s advanced Neoverse-based data center technologies. According to Arm: “Meta’s AI ranking and recommendation systems – which power discovery and personalization across Meta’s family of apps, including Facebook and Instagram – will leverage Arm’s Neoverse-based data center platforms to deliver higher performance and lower power consumption compared to x86 systems.” It’s a noteworthy move for Meta, as it involves outsourcing a critical layer of its technological foundation to a third-party provider. While there’s no indication that Arm will have access to Meta’s proprietary ranking logic or algorithms, the partnership highlights a growing trend—even among the largest tech companies—toward collaboration on infrastructure to achieve greater efficiency at scale. The arrangement is clearly infrastructure-focused, centered on helping Meta optimize and expand its compute power. Still, given the strategic significance of Meta’s recommendation systems—which shape nearly every user experience across Facebook and Instagram—it’s somewhat surprising that Meta would entrust any part of that process to an external partner. That said, Meta’s massive AI ambitions make this move understandable. The company is pouring hundreds of billions of dollars into its AI ecosystem, building the foundations for what Mark Zuckerberg calls “superintelligence.” Handling the computing needs of billions of daily users, alongside AI training and generative workloads, is no small feat—and additional efficiency through Arm’s infrastructure could make a meaningful difference. Still, the questions remain: will Meta’s AI ranking now rely—at least partially—on a third-party platform? And will this collaboration lead to tangible improvements in how Meta’s recommendation systems perform? Arm has stated that the partnership will deliver “measurable gains in inference efficiency and throughput,” with some of those insights to be shared with the open-source community. This could potentially shed new light on the architecture and performance of Meta’s evolving systems, even if the underlying algorithms remain opaque. Whether this leads to faster recommendations, improved personalization, or a more energy-efficient infrastructure, one thing is clear: Meta’s AI empire continues to expand aggressively, fueled by a mix of in-house innovation and strategic alliances designed to push the limits of what’s computationally possible. In the broader picture, this collaboration underscores Meta’s determination to dominate the AI era—not just through algorithms and models, but through the very hardware backbone that powers them. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

While major tech companies continue to flood the market with new AI tools—touting their transformative potential and productivity gains—public sentiment remains mixed, with many consumers still uneasy about the long-term implications of artificial intelligence. That’s the takeaway from new research by Pew, which surveyed global audiences to better understand how people perceive AI’s growing presence in everyday life—and how much trust they place in governments to regulate it effectively.  According to Pew’s latest findings, concerns about AI’s impact are particularly pronounced in certain regions: “Concerns about AI are especially common in the United States, Italy, Australia, Brazil and Greece, where about half of adults say they are more concerned than excited. But as few as 16% in South Korea are mainly concerned about the prospect of AI in their lives.” This disparity could, in part, reflect how deeply AI has been integrated into daily routines in each country. Regions with broader AI deployment appear to experience higher levels of anxiety—perhaps because their populations have already begun to see the social and professional disruptions that come with it. After all, headlines warning that AI could replace millions of jobs have become routine. Studies are also beginning to flag social risks, including the decline of genuine human interaction and the growing phenomenon of people forming emotional or even romantic attachments to AI chatbots—an unsettling development, particularly among teens. At its core, the unease stems from one simple fact: we don’t yet understand the full consequences of increasing AI dependence. And as those uncertainties multiply, so does public demand for stronger safeguards. The logical solution, of course, is effective regulation—ensuring AI systems cannot be misused or cause harm. Yet this is easier said than done. Policymakers are trying to govern a technology that is evolving faster than any regulatory framework can adapt to. Pew’s data also shows a widening trust gap between citizens and their governments when it comes to managing AI risks. While most regions still express moderate confidence in their leaders’ ability to regulate AI responsibly, trust is notably lower in the United States and China—the two countries driving the AI arms race. That’s hardly surprising. Both nations are pushing for rapid innovation, each wary that the other might seize a competitive advantage if too many safety measures are imposed. But that race to outpace one another has a cost: public confidence in oversight is eroding. The open release of increasingly advanced AI systems has already sparked a wave of controversy—from copyright violations and intellectual property theft to deepfake misrepresentation and data privacy breaches. The situation feels reminiscent of the early social media era: governments moved too slowly to regulate platforms like Facebook and Twitter, only realizing the extent of their negative impacts once misinformation, polarization, and mental health issues were already rampant. The fear now is that AI will follow the same trajectory, with regulators once again playing catch-up after the damage has been done.  Interestingly, Pew’s demographic breakdown highlights a clear generational divide in AI awareness and usage. Younger respondents are far more familiar with AI tools, and many have already woven them into their daily lives—whether for school, creative projects, or professional productivity. This younger cohort’s comfort with AI ensures that the technology’s influence will only continue to grow, regardless of older generations’ skepticism. That creates a unique tension: the group most enthusiastic about AI is also the one most exposed to its long-term societal effects.  In the end, it’s hard to see how the world could meaningfully slow down AI’s expansion. With tech giants investing billions into AI research and governments eager to fuel innovation by cutting red tape, the momentum is firmly in motion. And while ethical oversight and safety regulations are being drafted in parallel, the pace of real-world deployment seems to be outstripping the safeguards being put in place. The result? A technological revolution unfolding faster than society can fully comprehend it—one that may define not only the future of work and creativity, but the very nature of human connection itself. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

Meta is doubling down on its AI ambitions, officially breaking ground on a massive new data facility in El Paso, Texas—a project designed to fuel the company’s push toward what CEO Mark Zuckerberg has called “superintelligence.” The new site, which will have a capacity of up to 1 gigawatt (1GW), represents one of Meta’s most ambitious infrastructure investments to date. As illustrated in the company’s concept renderings, the El Paso data center will be a sprawling complex built to handle next-generation AI workloads, incorporating state-of-the-art computing technologies and advanced power efficiency systems. Meta described the facility as a critical milestone in its AI roadmap: “This will be a powerhouse data center optimized to support our growing AI workloads and will be essential to bringing our technologies to life. An example of industry-leading infrastructure, this data center can scale to 1GW and represents a pivotal moment as we invest in our AI work.” The El Paso project is expected to cost over $1.5 billion, contributing to what Meta has previously said will amount to “hundreds of billions” in AI-related infrastructure investments over the coming decade.  Currently, Meta operates or is developing 29 data centers across the United States, with its Prometheus (Ohio) and Hyperion (Louisiana) sites already dedicated to AI operations. These facilities form the backbone of Meta’s growing computational network—essential to the company’s evolving machine learning models, generative AI projects, and long-term pursuit of superintelligence. But building AI at scale comes with a heavy environmental and logistical cost. Massive data hubs consume enormous amounts of energy and water—two resources already under pressure in many regions. In El Paso, Meta has been authorized to use up to 750,000 gallons of potable water per day during the initial build phase. Once fully operational, that figure could double to 1.5 million gallons daily. While that level of consumption raises environmental concerns, Meta maintains that the facility will also bring significant economic benefits to the region. The company notes that this will be its third data center in Texas, bringing its total investment in the state to over $10 billion, while supporting more than 2,500 full-time employees across various offices, labs, and data campuses. So, while there’s clear strain on local infrastructure, the project also represents a meaningful boost in jobs and regional development. The challenge, as always, will be maintaining equilibrium between innovation and sustainability. Meta’s AI expansion mirrors a broader industry arms race, with every major tech company scrambling to secure the computing power needed to train larger and more capable models. That competition, however, is already prompting questions about environmental sustainability—particularly the energy intensity of large-scale AI operations. Meta insists that it is committed to sustainable construction and renewable energy, pledging to offset environmental impacts through smarter design and local partnerships. Yet even with these assurances, the sheer magnitude of AI infrastructure demands poses long-term challenges for water management, energy consumption, and emissions reduction. Still, there’s no question that Meta is positioning itself as a frontrunner in the AI infrastructure race. The company’s scale, resources, and strategic investments in compute capacity could give it a decisive edge over rivals like Google, Microsoft, and Amazon—particularly if raw processing power becomes the defining factor in AI advancement. The El Paso data center stands as a clear signal of Meta’s intent: to lead not just in social media or the metaverse, but in the very foundations of the AI era. Whether that leadership comes with environmental trade-offs—or ushers in a new era of sustainable, intelligent computing—remains to be seen. But one thing is certain: Meta’s bet on AI is only getting bigger. 📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!