Instagram Rolls Out Option to Pin Your Own Post Comments

Instagram is introducing a small but notable update: the ability for users to pin their own comments on their posts. The new option provides another avenue to expand upon post captions and highlight additional context directly within the comment thread.
The platform first rolled out pinned comments in 2020, allowing users to feature up to three responses from others in-stream. Until now, however, the function was limited to external comments only—meaning you couldn’t highlight your own.

On the surface, that restriction made sense. After all, why should creators be able to elevate their own remarks above audience responses? But practical use cases outweigh concerns of vanity, and Instagram has now reversed course by allowing users to pin their own replies.
As Instagram chief Adam Mosseri explained:
“A couple of weeks ago in my AMA, somebody asked me why you can’t pin your own comment. And we thought about it and you should be able to pin your own comment, because the whole point of pinned comments is that you should be able to shape that comment thread into whatever you want, because it’s your post in the first place. So we’ve fixed it and now you can pin your own comments.”
The change may seem relatively minor, but it carries clear utility. Creators can now add supplemental details, provide clarifications, or address recurring questions directly beneath their posts, ensuring key information is visible and accessible.
Of course, links remain off-limits. Instagram still doesn’t allow clickable URLs in comments, which would represent a far more significant shift in how brands and users could direct traffic. For now, pinned self-comments are limited to text, tags, and GIF-based responses—but that still opens the door for creators to guide followers toward other profiles or resources within the app itself.
The most obvious application will likely be for posts tied to announcements, events, or product launches, where pinned updates can offer timely addendums or further instructions. Housing these details in the comments section, rather than burying them in the original caption, could also help maximize visibility.
It’s not a transformative feature, but it is a functional one—an incremental step that could help users better control conversations on their content. Instagram has confirmed that the rollout begins this week.
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