Instagram Head Clears the Air — Edits May Be the Key to More Views

Looking to give your Instagram presence a subtle lift?
Instagram head Adam Mosseri recently offered a couple of modest but potentially useful pointers. They’re not game-changing hacks that will skyrocket your reach overnight, but they could make a difference in how you approach the platform.
First up, Mosseri confirmed that videos made using Meta’s new “Edits” app currently enjoy a slight reach advantage when posted on Instagram.
As Mosseri explained:
“For now, Edits does help a little bit with reach. It’s not going to be something that’s going to be around forever. Do not just use Edits to try to pass through content [because] we can check for that. But we are trying to bootstrap the app, and we’ve also found that predicting whether or not you’re going to tap on the ‘Edits’ button is something that we can add to ranking, and therefore hopefully show more of this kind of content to people who are interested in it, and who are going to be interested in the app itself.”
In short, Instagram is actively promoting the Edits app, and giving a gentle push to videos created through it is part of that strategy. At least for now, producing your videos in Edits will give them a little algorithmic nudge.
With fresh features being added to the app almost weekly, it’s likely worth exploring regardless.
On another note, Mosseri also sought to clear up a long-standing misconception — that to maximize reach, you must engage with content within your own niche or business category.
“One myth I learned recently about Instagram is that you have to interact with similar content to the content that you create to maximize your reach. That is definitely not the case. It’s great to interact with people in your comments, and with your followers in general, but what you decide to consume is not going to affect who you reach with your content.”
In other words, the two are not directly connected. Sure, engaging with like-minded creators can help raise your profile within your community, and if those people respond to your posts, your reach could improve indirectly. But Instagram’s algorithm does not tie the content you consume to the audience that sees your work.
“Feel free to engage with the content that you love, then try to create content that your followers love,” Mosseri advised.
So while networking within your niche may still be valuable for building awareness, there’s no hidden algorithmic bonus for it. Instagram isn’t clustering users into topic-specific bubbles based on their personal engagement habits — your viewing and liking activity won’t directly dictate performance.
They’re small points, but they could be the little course corrections that help keep your Instagram strategy headed in the right direction.
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