Facebook Embraces Passkeys in Major Step Toward Password-Free Security

TikTok has announced a raft of new safety and social care tools, which are designed to help ensure that users aren’t engaging in harmful behaviors in the app, while also giving creators more options to manage and maintain their presence.First off, TikTok’s adding some new elements to its Family Pairing feature which will give parents more visibility about their teen’s account.In order to help parents better manage their experience time in the app, TikTok’s adding a new alert that will let parents know when their teen uploads a video, story, or photo that’s visible to others on TikTok.“This helps parents stay informed and start open conversations about what their teen is posting, without disrupting a teen’s creativity or independence.”So if your teens are uploading content that everybody can see, which could open them up to harmful exposure, you’ll now, at the least, be aware of it.TikTok’s also giving parents more visibility into their teens’ privacy settings.“For instance, parents will see if their teen (ages 16-17) has enabled downloads for their content, or if their following list is visible to others. They can also see which topics in our Manage Topics feature their teen has chosen to shape their feed.”The idea is that this will give parents more insight into their child’s activity in the app in a non-intrusive way, enabling them to better understand how exactly their kids are using the app, and whether they could be at risk.Which is important, considering that various studies have shown how social media platforms can impact teen mental health, and lead them down harmful rabbit holes and conceptual spirals. Having this additional insight will, at the least, provide some additional assurance on this front.Finally, on Family Pairing at least, TikTok’s adding a new option that’ll enable parents to block specific accounts.“We heard from parents that they know best what content is suitable for their teen, and this tool gives them another way to customize their teen’s TikTok experience.”This one seems a little more intrusive, even if it does align with parent requests, though that also comes down to application, and how parents look to implement such. Though it could lead to more angst and argument between kids and parents. On a related front, TikTok’s also rolling out new “Well-being Missions,” which are “a series of short, engaging missions designed to help people develop long-term balanced digital habits.”As you can see in this example, TikTok’s Well-Being Missions are focused on several elements, like managing your usage time, with challenges and badges that reward users for healthy digital behaviors.The idea is that by gamifying well-being-related activity, that will further incentivize young users to engage in this element, and develop better habits around their use of digital tools and apps.“In early testing, we’ve seen encouraging levels of interest in this new feature. With no in-app promotion, nearly 40% of people who came across the entry point chose to explore Well-being Missions. We also saw that more interactive formats, like quizzes and flashcards, were especially well received.”It could be a handy tool to raise awareness of these elements, and get more teens engaging in TikTok’s expanded care and wellness tools.TikTok’s also looking to take care of creators, with a suite of new tools that aim to help creators maintain the safety of their TikTok communities.These include a new “Creator Care Mode”, which enables creators to filter out offensive and unwanted comments, and a new mute option for TikTok LIVE, which will let live creators bulk mute words, phrases and emojis.On another front, TikTok’s also rolling out a new “Content Check Lite” option, a pre-check process that’ll let creators know whether their content is likely to be ineligible for the For You feed before they post.While it’s also adding a new Creator Inbox which will give creators more options to control how people can contact them in the app.Finally, TikTok’s also adding Creator Chat Rooms, a private engagement option that will enable creators to engage with specific fans and followers in a separate space.Which leans into the popularity of messaging as a connection tool, and will give creators more options to consider for engaging their most passionate fans.Though the requirements for such are restrictive.Creators will need at least 10,000 followers and either a Subscription or a LIVE Fan Club to start a Creator Chat Room.The Chat Rooms will be limited to 300 members each, so they can be fairly large, and you can create up to 20 chat rooms at once.That could provide a range of new opportunities to interact with smaller sub-segments of your broader audience.Some handy updates, which will give creators more ways to manage their TikTok activity and presence.📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

With platforms under increasing pressure to shield young users from harmful content, YouTube is piloting a new machine learning-based age detection system designed to better determine whether users are teens or adults.The expanded pilot, rolling out to a small group of U.S. users in the coming weeks, will analyze in-app signals such as the types of videos searched, viewing patterns, and the age of the account itself. The goal: to automatically flag teen users and apply age-appropriate protections, regardless of the birth date entered on their profile.“Over the next few weeks, we’ll begin to roll out machine learning to a small set of users in the U.S. to estimate their age, so that teens are treated as teens and adults as adults,” YouTube explained. “We’ll closely monitor this before we roll it out more widely.”While YouTube hasn’t detailed every signal it will use, the approach aims to identify behavioral trends that correlate with younger audiences. The company says it’s already using similar techniques in other markets “with positive results” and now intends to scale the model further.Skeptics, however, question whether viewing habits and basic account information are sufficient indicators of age. But given YouTube’s massive scale—billions of active users—there may indeed be recognizable usage patterns that reliably distinguish teens from adults.When flagged as a teen, users will automatically be moved to YouTube’s age-appropriate experience, which includes restricted content access and additional safety measures. Users incorrectly identified as minors will be able to verify their age using either a credit card or government-issued ID.“We will only allow users who have been inferred or verified as over 18 to view age-restricted content that may be inappropriate for younger users,” YouTube confirmed.The push reflects a growing regulatory trend. For example, the U.K.’s Online Safety Act now penalizes platforms that fail to implement effective age-verification measures. Other regions are exploring similar legislation, forcing major platforms to adopt diverse, often inconsistent, solutions to the same problem.This patchwork approach poses challenges for enforcement and highlights the need for a uniform, industry-wide framework—or even a centralized, app store-level age verification system. Such a solution would remove loopholes and ensure consistent application across all apps, but Apple and Google have so far resisted assuming that role.Until a universal standard emerges, platforms like YouTube will continue experimenting with their own systems, hoping to meet both regulatory demands and user expectations for safety—while inevitably sparking debate about accuracy and privacy.📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!

As more businesses shift toward private messaging to connect with customers, Meta is introducing a new feature designed to strengthen those relationships while maintaining user trust: follow-up notifications on Messenger.Traditionally, direct messaging from businesses has been a sensitive space. Users often view their inbox as private, and unsolicited messages risk damaging brand perception. But Meta’s new approach aims to strike the right balance—offering value to users without overwhelming them.“Timely communication plays a crucial role in enhancing customer satisfaction and fostering loyalty,” Meta explained in announcing the update. “While customers often use chat to make purchases, book appointments, or seek support, businesses frequently struggle to send important follow-up notifications, such as order updates, appointment reminders, or account alerts. Without these timely messages, businesses risk losing customer engagement and trust. To address this challenge, we’re introducing utility messages on Messenger—enabling businesses to effortlessly send key updates after purchases, events, or account activities using pre-approved templates from Meta.”The system will rely on templated notifications, ensuring brands can only send approved types of messages rather than endless promotions. For now, businesses can choose from three main follow-up categories:- Post Purchase Updates- Confirmed Event Updates- Account Update MessagesThese notifications can be personalized using details such as a customer’s name, location, and appointment or event date. Companies may also create their own custom templates, but all messages must comply with Meta’s strict rules on business communication, including limits on how often these updates can be sent.The move reflects broader shifts in consumer behavior, as more people use direct messaging apps for everything from customer service to purchasing decisions. Businesses are eager to meet customers where they are, but the challenge has been doing so in a way that adds value rather than feels intrusive.With the new follow-up notifications, Meta hopes to give businesses a secure, structured way to keep customers informed—without crossing into spam territory.The feature is now available in the Messenger Platform for developers, businesses, and users in the Philippines, Thailand, USA, and Vietnam, with potential expansion to more markets in the future.📢 If you're interested in Facebook Ads Account, don't hesitate to connect with us!🔹 https://linktr.ee/Adshinepro💬 We're always ready to assist you!